fbpx

McDonald’s announces nationwide all-day breakfast in wake of BK proposal

by | Sep 2, 2015 | Uncategorized

McDonald’s has announced that it will indeed be offering nationwide all-day breakfast. After some apparently successful market testing in San Diego beginning in April, the fast-food chain has committed to implementing the massive menu change across the U.S. by October.

The announcement comes just days after McDonald’s now-infamously denied and rebuked Burger King’s peace offering. While each chain received approximately the same amount of media coverage during the three days that the McWhopper was on the table ━ both cashed in to the tune of ~3,000 online mentions ━ in the less-than 24 hours since the breakfast announcement, McDonald’s has accrued more than twice that number. Burger King? Just over 1,000.
McDonald’s may be in a growth freefall, but it would appear it still knows how to whip John Q. into a frenzy.

Read our first analysis of McDonald’s plans for all-day breakfast.

Marcus Kaulback
Marcus is a content creator and marketer with a focus on branding and communications.

RECENT ARTICLES

8 steps to building your brand identity on social media

8 steps to building your brand identity on social media

Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines.   It goes without saying it's no small task to stand out from the crowd...

Why SEO is a necessary component of modern PR strategy

Why SEO is a necessary component of modern PR strategy

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings.  The question is, are these strategies merely...