HACKENSACK, NJ—(Marketwired – Jun 21, 2016): MediaMiser, a leading provider of media monitoring and analysis software and services, today announced several significant developments to its monitoring and analysis platform Enterprise.
By expanding its media content, journalist database, and professional services offerings, MediaMiser continues to provide clients with the most relevant content, analytics and insights not available through any other media monitoring and analysis provider.
Key additions to Enterprise include:
1. Enhanced News Monitoring:
New certified integration partnerships make MediaMiser Enterprise even more powerful. Clients now have the opportunity to licence and integrate new content sources from Factiva – the world’s leading source of premium news, data and insight – into their existing MediaMiser Enterprise account. Factiva has 32,000 sources in 28 languages from nearly every country in the world, and is owned by Dow Jones, publisher of The Wall Street Journal.
2. Actionable Journalist and Outlets Data:
MediaMiser Enterprise’s powerful media list building tool and journalist contact database allows users to analyze monitored data and better understand the journalists providing coverage for their business. Users can quickly access journalist information at a click to help develop and nurture relationships, while also leveraging social media data including Twitter feeds and updated information from a range of platforms. Journalist profiles are also connected to monitored content they’ve published, giving PR pros access to everything they need in a single click.
3. Convenient News Release Distribution:
MediaMiser Enterprise now makes it easy to share a story with top media outlets and bloggers. Its integrated distribution system allows clients to create and send news releases to an entire media list or a single influencer.
“Our new partnership with Factiva is part of our ongoing mission to bring the best premium content options to our clients, and we are very excited to have them as a partner,” said MediaMiser President Chris Morrison. “And the new features launched are designed to give those in the communications industry all the best tools and technology to increase reach and improve their ability to measure media relations efforts.”
Further to these exciting additions, MediaMiser has rebranded its Client Services team to ‘Client Success.’ Unlike any other service of its kind, MediaMiser’s Client Success Managers use their world-class media monitoring expertise to help clients reduce their Cost of Irrelevancy and increase ROI. This strategic approach has helped MediaMiser gain one of the highest client retention rates in the industry.