MediaMiser raises $1 million in financing from BDC, RBC

by | Feb 7, 2011

OTTAWA – MediaMiser Ltd., a leading media monitoring and analysis firm based in Ottawa, has raised $1 million in the company’s first-ever financing round.

MediaMiser will use the funds from both the Business Development Bank of Canada and Royal Bank of Canada as growth capital to expand its already-profitable business. It will invest in product development, client services, sales and marketing, and IT infrastructure.

“This funding isn’t needed to keep the doors open,” stated Brett Serjeantson, MediaMiser’s chief executive officer and chief technology officer. “Rather, it’s needed so we can blow the doors off.”

The company plans to hire at least 15 additional staff at its local and satellite offices.

“Our business has always been built on the success of strong relationships,” added chief operating officer Martin Lyster. “Our supportive partners and customers play a key and ongoing role in our achievements.”

LaBarge Weinstein, a business law firm located in Kanata, helped facilitate the deal.

About MediaMiser
Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis and PR measurement solutions and has attracted clients ranging from blue chip companies to government departments and non-profit organizations. MediaMiser analysis tools provide comprehensive coverage of traditional and online sources, including social media. For more information on MediaMiser please visit agilitypr.wpengine.com.

For more information:
Jim Donnelly
Director of content and strategic alliances
613.232.7797 x 117