The Lost Art of Media Relations
Our very first audiogram features Alex Slater, managing director at Clyde Group.
Read Alex’s original post on why media relations still matters.
Recent articles
The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
Navigating the digital PR landscape: Essential services and strategies for success
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you...
Video marketing trends: New research analyzes industry statistics, offers key strategic insights, and serves up predictions for 2024 and beyond:
Have you heard? Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for...