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From concept to commerce: A guide to forming your own B2B business
Some entrepreneurs are passionate about working with a broad consumer base. Others prefer to work more directly with other businesses. Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a...
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
PR renaissance: Embracing authenticity in today’s dynamic marketing landscape
At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
Social media users want more regulation, fearing misinformation will impact 2024 election
US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of...
The benefits of outsourcing marketing—and how to implement it into your business
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
2024 State of Data: As AI integrates into operations, new study finds nearly all companies need to modernize their data stack this year
The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...
An ecomm marketer’s 5 most important metrics for driving profitable growth
In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers. Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies,...
8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....
7 ways to leverage geocoding for targeted public relations: A strategic approach
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing...
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The Plank Center Names Its 2024 Milestones in Mentoring Honorees
TUSCALOOSA, Ala., March 18, 2024—The Plank Center for Leadership in Public Relations will honor six influential public relations professionals at its 14th annual Milestones in Mentoring Gala, on Nov. 7, 2024, at the Union League Club of Chicago. This year’s honorees...
Magrino Named to Observer’s PR Power List 2024 for the 10th Year in a Row
New York, NY (March 18, 2024) – Susan Magrino and Allyn Magrino of The Magrino Agency, a leading full-channel communications agency based in New York City, have been recognized as honorees on this year’s Observer’s PR Power List 2024, ranking the top visionaries and...
The PHA Group renews with Fnality
18th March 2024 - Fnality International has renewed with The PHA Group, to lead the development and execution of its international PR and communication strategy. Having first partnered with The PHA Group in November 2021, the announcement comes at a pivotal time for...