How media intelligence transforms modern reputation management
Media intelligence is essentially an always-on listening system for your brand. It “captures conversations across traditional news, social media,” and shows what the world says about you. Think of it like turning the entire internet into a giant pair of ears for your...
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Crisis Comms & Media Monitoring
Sports crisis: Kawhi’s No Response to No-Show Job Accusation is a Risky Move
When news broke that the Los Angeles Clippers were being accused of circumventing the NBA salary cap by creating a $28 million bogus job for star Kawhi Leonard, it was an “Aha!” moment for many fans. After all, it was a shock in 2019 that the Clippers came out of...
Why investors can’t ignore AI-powered media monitoring in the age of misinformation
A single misleading story about leadership changes, product failures, or regulatory trouble can trigger panic selling within hours. By the time corrections appear, the damage is already done. Investors who rely only on financial reports and market data risk being...
Crisis communication in the age of supply chain disruptions
In today’s interconnected global economy, supply chain disruptions can escalate into full-blown corporate crises within hours. From delayed shipments to logistical bottlenecks, operational setbacks no longer stay behind the scenes. They often become headlines. For...
PR Tech & AI
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Content & Media Relations
How independent journalists are using portals to build loyal reader communities
Independent journalism today isn’t just about breaking stories—it’s about sparking conversations that readers feel part of, long after the headline fades. Imagine a digital portal as the newsroom’s campfire: a place where every article, every insight, and every reader...
From illicit to iconic—how Medmen mastered the art of mainstream cannabis PR
In a world where cannabis was once whispered about behind closed doors, few companies have done more to bring the plant into the mainstream than MedMen. Long before cannabis was treated like a luxury commodity or a lifestyle accessory, MedMen saw a gap in the...
The death of the email pitch? PR in the age of Slack, Discord & DMs
For decades, the email pitch has been the default way for PR managers to reach out to journalists. Before email pitches, it was phone calls, and while they were direct and could lead to faster results, journalists found them intrusive and potentially disruptive. When...