Tips and insights for measuring the real ROI of your PR campaigns
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
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Crisis Comms & Media Monitoring
5 powerful reasons why social listening is crucial for PR success
Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...
Belichick’s worst call: No hoodie can cover a PR breakdown like this
Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...
How to use AI-powered media monitoring to stay ahead of PR crises
The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...
PR Tech & AI
9 must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
AI in public relations: The new frontier in 2025
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
10 benefits of using advanced technology to enhance your PR effectiveness
Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by...
Content & Media Relations
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....
5 common mistakes brands make when launching digital PR campaigns
Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands. E-commerce itself is booming, and online shopping is now the norm...
6 ways travel PR can transform brand storytelling for destinations in 2025
Brand storytelling is how companies communicate who they are by crafting narratives that connect with their audience. It’s not just about sharing facts about a product or service, but showing what the brand stands for, what it believes in, and how it fits into...