4 media communication mistakes that expose companies to digital risks
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...
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Crisis Comms & Media Monitoring
The digital PR disaster: When public relations goes wrong in the healthcare space
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
How PR pros can stay agile during industry disruptions and crises
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting. And with real-time news cycles and high-stakes social media...
Financial agility as a strategic imperative in crisis communications management
In an era where brand reputation can be decimated within hours and rebuilt over months, the speed of crisis response has become the defining factor between reputation recovery and irreversible brand damage. Yet while PR professionals have mastered the art of rapid...
PR Tech & AI
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
Content & Media Relations
Front-end flash, back-end power: Why PR tools need beautiful UX and solid system design
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
Writing press releases for startups: How to get noticed with limited reach
Launching a startup often means trying to amplify your message without the luxury of a large marketing budget or media contacts. Getting attention in a crowded news cycle isn't easy, but a well-written press release can still make an impact. Early-stage companies...
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...