Agence Profile and IDDEA Comunicaciones extend PRGN’s reach in Europe and South America
(NEW YORK / LONDON, January 15, 2026) – The Public Relations Global Network (PRGN) announced today that it has added two new member agencies: Agence Profile in Paris, France, and IDDEA Comunicaciones in Bogotá, Colombia. The additions support PRGN’s growth in Europe and its expansion into South America.
PRGN continues to grow its global network, helping clients respond to change in the communications market. Agence Profile brings more than 25 years of work in public relations and digital strategy. IDDEA Comunicaciones brings deep strength in strategic communications and public affairs across Latin America.
Frédéric François
“France and Colombia are both vital markets for our clients,” said Frédéric François, President of PRGN and Managing Partner of Two cents in Belgium and the Netherlands. “Profile stands out for its deep knowledge of both traditional PR and digital strategies, while IDDEA brings a unique strength in public affairs and crisis management. By welcoming these agencies, our clients continue to have access to the best local knowledge, expertise and the latest tools, wherever they do business,” François said.
Founded in 2000, Agence Profile has grown to a team of 18 professionals serving brands in finance, consulting, lifestyle sector and tech. The agency is known for a hands-on approach, building custom strategies that help clients stand out in a crowded media space. In 2012, Profile expanded its digital work by acquiring a digital agency and since 2024, its digital projects have been grouped under the “Polarité” brand, connecting people in new ways.
Nathalie Griegorieff Godin
“Joining PRGN is a big step for Agence Profile and our clients,” said Nathalie Griegorieff Godin, President of Agence Profile. “By working with PRGN’s global network, we can offer our clients new ideas, broader expertise, and support no matter where they do business,” Griegorieff Godin said.
Based in Bogotá, Colombia, IDDEA Comunicaciones is a leader in strategic communications, public affairs and crisis management. The agency helps clients in infrastructure, energy, health and finance build trust and manage complex issues. IDDEA’s services include corporate communications, digital strategy, public and regulatory affairs and a “license to operate” practice that supports companies or projects operating in socially complex and highly regulated environments such as infrastructure, mining, hydrocarbons, or construction. The agency is known for deep analysis of the business and political climate, helping clients shape public opinion and manage tough markets.
Santiago Arrieta
“Being part of PRGN lets us connect our clients to a global network of trusted partners,” said Santiago Arrieta, Strategic Director of IDDEA Comunicaciones. “We believe that meaningful, ethical, and responsible communication is more important than ever, especially in fast-changing markets like Latin America. This partnership gives our clients the tools and support they need to succeed,” Arrieta said.
The addition of Agence Profile and IDDEA Comunicaciones comes as PRGN continues to grow its network across Europe, the Americas and beyond. Recent expansions in the UK, Taiwan, Spain and the U.S. reflect the network’s focus on digital and artificial intelligence (AI)-driven services, as agencies build new skills to help brands reach people in smarter and more personal ways.
With these new members, PRGN offers stronger support for clients in Continental Europe and South America by pairing local insight with global reach. Members share tools and know-how, helping clients meet new tests and pursue new chances in a fast-changing world.
About PRGN:
Founded in 1992, the Public Relations Global Network (PRGN) is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 60 locations globally. PRGN members are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based, comprehensive communications strategies to clients worldwide.
Companies or organizations interested in the services of PRGN’s worldwide agency network can visit its Agency Directory section for more information. Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information.
About Agence Profile
Agence Profile is an integrated PR and digital communications agency based in Paris, France. Founded in 2000, the agency has a team of 18 experts who help clients in sectors like tech, finance, industry, lifestyle, and non-profit. Agence Profile is known for its data-driven approach, custom strategies, and commitment to meaningful, ethical communication. The agency’s digital brand, Polarité, leads digital projects that connect people and ideas. For more information, visit https://www.agence-profile.com/en/ and https://www.agence-polarite.com/en/
About IDDEA Comunicaciones
IDDEA Comunicaciones is a strategic agency that integrates three business lines: license to operate, corporate communications, and public affairs. “License to operate” requires specific knowledge of the local context and is primarily aimed at companies operating in socially complex and highly regulated environments such as infrastructure, mining, hydrocarbons, or construction.
With a team of 28, IDDEA supports clients by managing their corporate communications channels, including social media and digital presence of client organizations. IDDEA’s work in public affairs goes beyond strategic relationship-building and is primarily focused on supporting clients navigate regulatory challenges. The agency also has a robust design team to assist clients in the final development of communications materials.
For more information, visit https://www.iddea.com.co