Award-Winning PR Firm Expands West Coast Presence to Launch Numerous Hotels and Three New Dining Concepts Across California’s Central Coast
NEW YORK, NY (January 15, 2026) — Award-winning boutique PR firm GO PR announces today its representation of Peregrine Hospitality’s Boutique & Lifestyle Collection, including three new restaurant launches from Michelin-starred Charlie Palmer Collective. Following GO PR’s successful campaigns for Peregrine properties nationwide, including Marram Montauk and The Tess in Atlanta, the hospitality group has enlisted GO PR to lead communications across its Central California Coast portfolio, with three properties across Pismo Beach and Avila Beach as well the legendary Paso Robles Inn. The Agency will spearhead three Charlie Palmer Collective restaurant openings at Paso Robles Inn this year, heralding the celebrated Chef’s much-anticipated foray into the burgeoning California wine country destination. These collaborations mark a significant expansion of GO PR’s West Coast footprint, joining the agency’s existing roster of California clients, including Freehand Downtown LA and the 22-acre Dawn Ranch in Sonoma County.
Through its partnership with Peregrine, GO PR will oversee two hotel debuts in May 2026: Pacific Point Resort and Avila Beach House.
Pacific Point
Perched on the cliffside between the Pacific Ocean and Pismo Preserve, the 170-key Pacific Point Resort celebrates Pismo Beach’s coastal character, where surf culture first awakened a generation to the rhythms of sand and sea. Just steps from the beach, guests can explore the coast through complimentary bikes, in-room binoculars, and art installations highlighting the region’s history, wildlife, and marine ecology. A whale- and dolphin-sighting bell and watercolor paint kits bring the surroundings to life, while guided hikes, tidepool excursions, and an on-site gear rental outfitter offer immersive ways to experience the terrain.
Avila Beach House
Tucked away between rolling hills and the Pacific’s calmest waters, Avila Beach House is designed for those who love the feeling of a private beach house without the hassle of owning one. With 54 spacious, two-bedroom suites, the new property’s design embraces a cottage-like setting, effortlessly blending East Coast nautical charm with West Coast ease, and nodding to Avila’s small-town history, from whitewashed woods to understated touches celebrating its lighthouse heritage. The suites’ aesthetic artfully balances the deep, rhythmic blues of the Pacific with sun-drenched golden accents, grounding the coastal narrative in the organic warmth of natural wood and woven textures.
In addition to Peregrine’s openings, GO PR will also spotlight Vespera Resort, lauded as the ‘Shining Star’of Pismo Beach and home to Pequín Coastal Cocina, the City’s only true beachfront dining. Across the portfolio, GO PR will work closely with Peregrine Hospitality to pursue bold activations, thoughtful partnerships, and media moments that collectively tell a larger story, positioning San Luis Obispo County, along California’s Central Coast, as one of the state’s most compelling emerging destinations for dining, design, and immersive encounters with the region’s striking natural landscape.
Paso Robles Inn, another cornerstone of Peregrine’s Central Coast collection, is set to evolve with the imminent consecutive openings of three dining concepts from Chef Charlie Palmer, a pioneering force in American dining, as the recipient of 20 Michelin stars and numerous James Beard Foundation awards throughout his career. Chef Palmer is elevating Paso Robles into a true culinary destination, and GO PR has been strategically tasked with each launch, starting with Cattlemen’s Bar in February. The reimagined cowboy bar celebrates Paso Robles’ authentic ranching heritage with an upscale Western edge, reflecting the broader proliferation of ‘cowboy culture’ in American nightlife. Just in time for spring, GO PR will help unveil Salina Rooftop, the City’s only rooftop bar, named as an homage to the Salinas River, immersed in lush greenery and designed to evoke the sun-soaked charm of an Italian getaway. The June opening of The Pass by Charlie Palmer will round out the celebrated chef’s Paso Robles collection, as a modern California tavern defined by open-fire cooking that brings together seasonal, regional, and authentic ingredients — a guiding philosophy of his acclaimed career.
“These openings are meant to serve as a love letter to Central Coast California and signal a new chapter for the region,” said Gizem Ozcelik, Founder & CEO, GO PR. “After spending decades turning Healdsburg into the culinary capital it is today, Charlie Palmer is turning his focus to the Central Coast, and together with Peregrine’s thoughtful hospitality, the two powerhouses are infusing fresh energy and a distinct voice into a destination already rich in culture, landscape and local flavor.”
“Working with GO PR allows us to ensure that the thought, care and creativity behind each of our properties and dining concepts is recognized on a national and regional stage,” said Sara Harper, Vice President of Marketing and E-Commerce, Peregrine Hospitality. “Their expertise in crafting narratives and securing meaningful media coverage ensures every detail receives the attention it deserves, helping position both our portfolio and the Central Coast as a destination of distinction.”
GO PR enters the new year after a landmark 2025, having elevated some of the most innovative and high-profile projects across hospitality and lifestyle. This past year alone, the Agency expanded into aviation and yachting, extending its expertise far beyond hotels and destinations. GO PR has been instrumental in shaping BARK Air’s evolution from a dog-first airline into a full hospitality ecosystem through the launch of its Companion Concierge program, earning coverage in Vogue, Town & Country, and Fortune. The Agency additionally expanded its luxury adventure travel portfolio with EYOS Expeditions, the company behind extraordinary firsts, like the first commercial descent to the Mariana Trench. GO PR secured EYOS a spot on Condé Nast Traveler’s prestigious “Bright Ideas in Travel” list – which celebrates the players, places and projects moving the industry forward – for its partnership with Camp Dominica, which allows guests to swim alongside whales while supporting conservation efforts.
The Agency also led the nationwide rollout of celebrity-backed social sports venue Ballers, subsequently supporting the launch of its sister club, Arc Beverly in Beverly Hills. Additional campaigns included the reopening of cultural landmark Dearborn Inn in collaboration with Ford; the nationwide transition of Freehand Hotels’ Broken Shaker bars to operations under Authentic Hospitality; and Visit Faroe Islands’ Auto Odyssey program, a self-navigating car campaign inviting travelers to embrace spontaneity.
Since its founding in 2025, GO PR has built a reputation for conceptualizing and executing standout activations, large-scale events and creative partnerships that generate impactful results, attracting a distinguished roster of clients including Philadelphia’s Hotel Anna & Bel, Saint Lucia’s Sunswept Resorts (BodyHoliday, StolenTime), Generator x Freehand Hotels, Tourisme Montréal and more.
For more information on GO PR, please visit go-pr.com.
About GO PR
Founded by Gizem Ozcelik in 2020, GO PR is a multifaceted travel and lifestyle media relations agency that has produced award-winning campaigns for indie hotel brands and destinations including Gansevoort Meatpacking, Bridgeton [Walker Hotels, Marram Montauk, Journey East Hampton, Dawn Ranch], Shinola Hotel and more. Rooted in the idea that good PR isn’t just about placing stories, but about distilling the client’s superpowers into the right set of messages, marketing moments and story points – and then building them the stage to live on – GO PR has created wide-reaching and trend leading headlines and high level events across the globe. GO PR has been recognized for their excellence in PR with honors from Observer’s PR Honor Roll, Business Insider, PR Net Next Gen Awards as well as the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.