Creative communications agency Scout Lab will lead branding, consumer press, and media strategy to expand awareness for the nearly 30 million Americans who will struggle with an eating disorder in their lifetime
NEW YORK, NY (April 13, 2026) – Scout Lab, a creative communications agency specializing in human and planetary health, has been named the agency of record for the National Eating Disorders Association (NEDA), the leading nonprofit organization dedicated to supporting individuals and families affected by eating disorders.
Through this partnership, Scout Lab will lead full branding and design, consumer press, and media strategy to grow awareness of NEDA’s impactful resources, advocacy efforts, and mission to support the nearly 30 million Americans who will struggle with an eating disorder in their lifetime.
“Partnering with NEDA is a privilege for Scout Lab,” said CEO, Kaitlyn Barclay. Eating disorders are deeply misunderstood, and we believe that bold, compassionate storytelling has the power to change that, one conversation at a time.”
As NEDA’s agency of record, Scout Lab is helping to redefine how we talk about eating disorders by shaping both the visual identity and the communications strategy. Scout Lab’s work with NEDA reflects the agency’s deep commitment to human health and its belief that powerful, cohesive storytelling can serve as a catalyst for healing.
“This is a pivotal moment for NEDA, said Jessica Scheer, CEO of NEDA. “We needed a partner who could embody our mission across every touchpoint. Scout Lab brings both the creative vision and human-centered values to help us reduce stigma and make sure no one feels alone in their struggle.”
About NEDA
The National Eating Disorders Association (NEDA) is the leading nonprofit organization supporting individuals and families affected by eating disorders. NEDA serves as a catalyst for prevention, cures, and access to quality care. For more information, visit nationaleatingdisorders.org.
About Scout Lab
Scout Lab is a creative communications agency specializing in human and planetary health. The agency offers integrated services spanning branding and design, consumer press, and media strategy, helping mission-driven organizations tell powerful stories that create lasting impact. Learn more at scoutlab.com.