Agentic media intelligence
One prompt from you.
A board-ready report back.
The Agility Agent executes a brief the way a senior analyst would — you set the intent and review the result; it handles everything in between. Describe the report you need in plain language; the Agent interprets your goal and directs a team of specialized agents through the entire workflow, grounded in Agility’s licensed media dataset.
And it now reaches beyond the report: curating coverage, trimming broadcast to the moment it aired, and answering questions in Slack.
How it works
You set the goal. Seven specialized agents run the workflow.
That’s the whole setup. The Agility Agent infers the reporting goal, timeframe, brands, and topics — no Boolean configuration — then commissions and directs specialized agents to carry the work through to a polished report.
1
Understand Intent
Interprets the goal, brands, topics, and timeframe behind your request.
2
Data Curation
Filters out duplicates, passing mentions, and low-value noise.
3
Narrative Synthesis
Distills the themes, shifts, and talking points that matter.
4
Article Selection
Surfaces the stories that best illustrate each theme.
5
Data-Driven Insights
Charts volume, sentiment, region, top authors, share of voice, and more.
6
Report Compilation
Designs a polished report in the Canvas format.
7
Automated Distribution
Delivers the finished briefing to your stakeholders’ inboxes.
Then
You review it. That’s the only step left for a person.
New in Agility Agent 2.0
Beyond the board-ready report.
With 2.0, the Agent takes on more of the work itself: curating the relevant coverage, trimming broadcast to the moment it airs, and answering coverage questions where your team already works. You describe what you want; it carries it out.
Curates the coverage worth acting on
Describe what counts as relevant, in plain language, and the Agent applies it to every mention, ranks what qualifies by prominence or your own criteria, and acts: tagging, filing to folders, generating insights, publishing to briefings, reports and RSS. Relevance is defined by you, so what reaches the team is built to your brief.
The moment that matters, nothing else
Every TV and radio mention delivered as the moment you were on air, with an insight attached. Leadership gets ready-to-stream coverage; the intelligence reflects that moment alone, not the stories around it. Auto-clip a briefing, or review each clip yourself first.
Answers coverage questions in Slack
Anyone in the organization can ask about coverage in plain language, right in Slack, and get the answer in the thread: a sales leader before a customer call, an executive ahead of an earnings discussion. Media intelligence is no longer confined to the comms team. Grounded in Agility’s licensed media dataset, not the open web.
Why it’s different
Autonomy as trustworthy as the data beneath it
The Agility Agent operates against Agility’s dataset of global media coverage — indexed with proprietary enrichments and inclusive of licensed editorial — so every report is built on structured, comprehensive source data, ready for executive-level review.
Purpose-built agents
The Agility Agent is built around autonomous, agent-driven workflows — not retrofitted onto legacy monitoring software — and grounded in two decades of media intelligence and PR measurement.
Context from your account
The Agent works from the brands, topics and markets already set up in your account, so the first report reads like it came from someone who knows the brief.
Enterprise-grade foundations
High-fidelity media data paired with enterprise-grade architecture, so autonomy stands on the reliability, scale, and governance your organization already requires.
Strategic applications
Built around the questions your leadership actually asks
Agentic media intelligence applies across corporate communications, marketing, investor relations, public affairs, and executive leadership — because it’s organized around the questions enterprise teams are accountable for, not just the tasks they perform.
Brand reputation
How is the brand being perceived, and how is that shifting? Continuous insight into narratives, coverage trends, and public sentiment — kept in front of leadership.
Crisis management
What’s happening, and is our response working? Real-time mapping of viewpoints, sentiment movement, and post-crisis outcomes to guide rapid response.
Competitive intelligence
Where do we stand against rivals? Deep-dive insight into competitor announcements and share-of-voice dynamics to inform positioning.
Campaign & event analysis
Did it work, and how do we prove it? Measurement of reach, sentiment, and outcomes across launches, sponsorships, and integrated campaigns.
Industry & regulatory reporting
What’s changing in our sector? Tracking of regulatory updates, macro shifts, and market trends to anticipate change and contextualize the brand.
Risk & early warning
What threats are emerging before they become crises? Continuous scanning across your business, sector, and partners to surface risks while there’s still time to act.
AI across the platform
Drafting, targeting, analysis, distribution. AI across all of it.
Agentic media intelligence handles the whole job; Agility’s AI-powered features speed up the individual tasks around it — assistance where you want it, autonomy where it’s earned.
Drafting and refinement
Turn key messages and quotes into press-release and pitch drafts in seconds; refine tone, grammar, style, and length; translate for global reach.
Journalist matching
AI analyzes your content and recommends the journalists and outlets most likely to cover it, factoring in past coverage and subjects.
Pitch personalization
AI-tailored pitch elements built from each journalist’s profile and outlet — so the groundwork is done and your pitch reflects it.
Article and coverage analysis
Instant contextual insights, sentiment opinion, and mention characterization per article — and AI-powered bulk analysis for themes at scale.
AI-influential targeting
Identify and prioritize the earned media that AI answer engines trust, so your strategy shapes the brand narrative at the answer layer.
Turn insights into action
Go from “what happened” to “what now” with AI-driven action plans that turn viral trends and industry shifts into competitive advantages.
Own the AI answer
Take command of your brand’s AI presence with Visibility Intelligence, monitoring major models in real time to see exactly where and how you are being surfaced.
Straight answers
What to ask when you’re evaluating an agent for decisions that matter
“What is the Agility Agent?”
The Agility Agent is Agility’s agentic AI. It turns a plain-language prompt into an executed workflow by directing specialized agents, each handling one step of the work, grounded in Agility’s comprehensive dataset of more than 2 billion licensed media items indexed annually rather than the open web, with every output presented for review before it reaches stakeholders.
“What makes this agentic rather than a smarter chatbot?”
The Agility Agent doesn’t answer a question — it interprets intent and executes the entire workflow end to end: setup, curation, synthesis, selection, insights, compilation, and distribution, through specialized agents it directs. With 2.0, that extends to curating coverage, trimming broadcast and answering in Slack.
“What data is it working from?”
Agility’s comprehensive dataset of more than 2 billion licensed media items indexed annually across online, print, broadcast and podcasts — including behind-paywall editorial — with proprietary enrichments. Not open-web scraping.
“Where does agentic AI run today?”
Within Media Monitoring, where the Agility Agent powers agentic reporting, coverage curation and broadcast — and, as of October 2026, in Slack. Agentic workflows are expanding across the platform — woven across, not layered on.
“Who can use it, and when?”
The Agility Agent is available now to Agility clients as part of Media Monitoring. Speak to an expert to see it against your own coverage.
“Is everything on this page agentic?”
No, and precision matters to us here: we say ‘agentic’ only where an agent autonomously runs a workflow. Everything else is AI-powered assistance — useful, but a different promise.
The numbers behind it
Proof, not promises
1
prompt from brief to executive report
7
specialized agents directed per report
2B+
licensed media items indexed annually
2003
Two decades of media intelligence underneath
Every number above is verifiable in a 30-minute demo.
One Platform
AI-native intelligence working across the all‑in‑one, enterprise‑grade PR platform.
Stop doing the work. Start asking for it.
A 30-minute walkthrough of the Agility Agent, run against a brief you’d actually assign.
- See a report built from one prompt against your own coverage
- Watch coverage curated to your definition of relevant
- Ask a question in Slack and get the answer in the thread