SourceCode Communications has further expanded its adtech and martech client roster with the addition of two agency of record partnerships. The New York-based tech PR agency has signed Connatix—the next generation video platform for publishers—and Octoly, an influencer marketing platform geared toward micro-influencers. SourceCode’s work for both new clients will focus on bolstering US awareness through creative campaign initiatives designed to establish thought leadership in two rapidly expanding markets.
“Throughout the pitch process, the team at SourceCode demonstrated a command of the adtech industry and presented creative and thoughtful ideas to strengthen our position as the next-generation video platform for publishers,” said David Kashak, CEO at Connatix. “We’re eager to collaborate together as we continue to unveil industry-leading technology solutions that help publishers deliver successful videos without compromise.”
“From the get-go, we were impressed with how much the SourceCode team intimately understood how we differentiate ourselves within the influencer marketing space,” said Thomas Owakendo, CEO at Octoly. “We are doing things differently—empowering our 11K+ community of influencers from the ground up, fostering their authentic relationships with global and D2C brands (and vice versa)—all through a product-gifting model that’s unlike anything else on the market today. I have no doubt we have selected the right partner to help grow our U.S. business.”
These signings expand SourceCode’s B2B portfolio, allowing the team to work creatively and strategically to build each brand’s awareness and value in a constantly changing space. These selections come on the heels of the hire of industry veteran Sara Ajemian to lead the adtech and martech practice group.
“It’s a really interesting time for anyone offering solutions around visually-driven content, and we’re excited to partner with industry-leading companies like Connatix and Octoly who have their own unique perspectives on how and where people today want to be engaged by brands,” said Ajemian.
A month shy of its one-year anniversary, SourceCode is on pace to experience 7x growth in 2018. In July, the agency built out its consumer tech practice with the addition of Elvie, a health and lifestyle brand developing smarter technology for women, and Scruff, the gay app for chat, dating and social networking with guys worldwide.
Earlier this year, the company also announced the addition of full-suite research-technology solutions provider FocusVision and SOCi, the leading reputation and social media management solution for multi-location enterprises. The agency currently employs 10 full-time staffers and recently signed a lease on more space at its Union Square location.
