Kaplow Communications’ is excited to announce its newest client.
HEYDUDE, the popular shoe brand for men, women and kids, has named Kaplow Communications its consumer PR agency of record. Kaplow will oversee communications strategy, campaign planning, media relations and tastemaker engagement for the HEYDUDE brand. The account will be overseen by Jee Nah Chang Walker, EVP Lifestyle.
At the onset of the partnership, Kaplow supported HEYDUDE’s “Fashion Crisis” campaign with brand ambassador Sydney Sweeney and a Grand Central consumer pop-up experience. More recently, Kaplow launched HEYDUDE Country – the brand’s new global campaign inviting consumers into the world of HEYDUDE Country, where the beer is cold, the music is hot, and everyone can take a load off their feet.