The Mark powered by LEOPRD is a first-of-its-kind measurable framework for brand visibility
London, UK: Independent, global communications firm The Remarkables today announced the launch of The Mark, powered by LEOPRD – a first-of-its-kind framework designed to help brands measure, understand and improve how they appear in generative AI platforms. The launch follows the formalisation of an exclusive distribution agreement with LEOPRD, the world’s leading specialist in Generative Engine Optimisation (GEO), also known as Language Engine Optimisation (LEO) and Answer Engine Optimisation (AEO).
Under the agreement, The Remarkables will be the sole provider of LEOPRD’s GEO expertise and methodology across the UK, Europe, Middle East and Africa. As generative engines such as ChatGPT, Gemini and Perplexity rapidly reshape how people search, compare and make decisions, The Mark addresses a new challenge for marketing and communications leaders: how to secure visibility in the “answer economy.”
The Answer Economy: Why AI Visibility Matters
Instead of scrolling through search results, people are increasingly turning to AI platforms for direct answers. Those answers are drawn from a mix of earned media, owned sources and online reputation signals – meaning that what AI says about a brand can make or break trust, reputation and purchase intent.
Most brands today are either invisible in AI answers, or worse, misrepresented. The Mark powered by LEOPRD, gives organisations the ability to understand the mark they leave in AI by:
- Auditing their current visibility across leading AI platforms.
- Benchmarking how competitors are represented.
- Mapping risks and opportunities in how their brand is portrayed.
- Building strategies to shape and improve their presence in AI-generated answers.
Kerry Parkin, Founder of The Remarkables, said:
“As communications professionals, our stakeholder set has evolved dramatically over the past two decades; from traditional media to online communities, social platforms, bloggers and influencers. Now AI has entered that mix as our newest and perhaps most powerful stakeholder. Clients are asking how they can keep pace with this shift, understand how AI is shaping the answers people see about their brands, and ensure they’re represented fairly. That demand is only getting louder.”
We’ve built The Remarkables to offer leaders the very latest advances, techniques and opportunities in communications globally. This new capability complements our work in reputation enhancement – from campaigning, purpose and ESG, to our defence work in cyber, crisis and issues. AI will inevitably reflect how a business handles these matters, and understanding how those answers are formed, and our role in shaping them, is fascinating.
That’s why we’ve teamed up with LEOPRD, one of the world’s leading GEO specialists, to create something practical, scalable and intuitive. Together we’re giving brands the tools and strategies they need to take control of how they show up in the answer economy.”
LEOPRD, founded in Australia, is recognised as a pioneer of AI visibility and PR for the AI era, improving how brands are represented in AI-driven answers, much as SEO defined visibility in search. Its proprietary AI testing frameworks and analysis tools have been used to map AI visibility for leading global brands.
Celia Harding, Founder of LEOPRD said:
“The Remarkables and LEOPRD share a no-nonsense approach in delivering work that meets real business objectives for clients. The launch builds on work with multinational consumer and B2B brands across Europe, which revealed significant blind spots in how companies are represented by generative AI. In some cases, competitors were more visible despite weaker market positions; in others, outdated or inaccurate information dominated answers.
With The Remarkables as our exclusive EMEA partner, brands can access LEOPRD’s analysis models and playbooks to audit their current standing, correct inaccuracies, and strengthen narratives across the likes of ChatGPT, Gemini, Perplexity, and Copilot. AI platforms are now crucial stakeholders, ChatGPT alone answers 2.5B queries daily. The strategies we develop go beyond vanity metrics, they deliver measurable business outcomes.
The Remarkables’ exclusive partnership brings this capability to European, Middle East and African markets for the first time, combining LEOPRD’s knowledge and expertise with The Remarkables’ global PR, reputation and marketing service offering.
The Mark powered by LEOPRD will formally launch at a private breakfast event in London on 22 October 2025, bringing together senior leaders in marketing, communications and corporate affairs to explore the implications of AI on brand discovery and reputation. From that date, programmes will be available to clients across EMEA.
About The Remarkables
The Remarkables is an independent global communications company with clients from Sydney to San Francisco. For every brief, we build a bespoke team of senior specialists drawn from our global network. We specialise in crisis and issues, ESG and purpose, campaigning, corporate communications and Generative Engine Optimisation (GEO). No big overheads, just remarkable people with remarkable ideas delivering remarkable results.
About LEOPRD
LEOPRD is the world’s first dedicated LEO and GEO advisory, building findability, fame and authority in the age of AI. LEOPRD combines PR, SEO and AI visibility to help brands thrive in the ‘Answer Economy’.