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Mastering skills for crisis communications: Is your brand ready?

Crisis! To some it is a "dirty" word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready?  Good crisis communication skills are especially essential to public relations, regardless of industry....

Corporate collusions, crisis communications and regulations

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would...

Crisis Communications: Biggest Blunders and Best Rebounds

Crisis Communications: Biggest Blunders and Best ReboundsWhen a brand makes a public misstep, it's the comms people who feel the pressure.  Picture it... Journalists are banging down your door, the social conversation is getting out of hand, and the negative coverage...