Turn Coverage Insights into Action with PR CoPilot’s Newest AI-powered Feature
By Andrew Woodall | May 11, 2026
Take Action on Coverage Insights
Agility has added an action assistant feature to our AI-powered Coverage Insights, helping you to transform media coverage and analysis into immediate PR action. Built directly into the platform, it generates tailored content such as press releases, emails, and public statements, and then suggests actions using narrative context, brand positioning, and user-defined goals. By connecting insights directly to execution, it helps you to move from identifying a coverage issue to responding strategically within minutes.
- Converts coverage analysis into actionable PR content directly inside the platform
- Uses real media mentions, brand context, and narrative insights to generate grounded, relevant outputs
- Supports multiple content types including press releases, emails, social posts, statements, and custom requests
- Integrates with Email Distribution for fast drafting, editing, recipient selection, and sending workflows
- Extends Agility’s value from monitoring and analytics into communications response and execution
Brand Identities
You can now create brand identities in Agility, which will in due course be made available across your Agility account. This will make the creation of important deliverables, such as customized media briefings, quicker and more consistent to your brand guidelines and messaging. A single authoritative source for each of your brand identities will be made available to several workflows such as briefings, reporting, analysis and content generation.
Brand identities can currently already be applied to Visibility Intelligence analyses, enabling you to see how your specific brand is being reflected in the way that AI tools are summarising an industry or theme.
