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Earned Media
How to make your pitch stand out in a changing media landscape

How to make your pitch stand out in a changing media landscape

Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...

Sentiment and why it’s important for PR

Sentiment and why it’s important for PR

Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...

Media Databases: The 3-Pronged Approach for Story Amplification

Media Databases: The 3-Pronged Approach for Story Amplification

Getting pick-up in the outlets that matter is generally not as easy as sending out a news release to a media list. Even if you have a thousand contacts picked out, you still might not land a single placement. Why? Because most journalists don’t like receiving a mass...

What’s the PR Buzz in Entertainment: July 2022 Report

What’s the PR Buzz in Entertainment: July 2022 Report

Too much choice can be debilitating. Yet, every day we are provided with even more options for what to watch, listen to, play, and read. How do you decide where to spend your time? Our Media Insights Team at Agility did some of the heavy lifting for you. Using Agility...

How to pitch broadcast media: Secrets from a former TV journalist

How to pitch broadcast media: Secrets from a former TV journalist

We’ve had the pleasure of working with Celena Fine, Senior Vice President at TierOne Partners, on multiple occasions. Her webinar, How to Pitch Broadcast Media: Secrets from a Former TV Journalist, remains one of our most popular. If you don’t have an hour to spare to...

10 PR podcasts to check out in 2022 

10 PR podcasts to check out in 2022 

If you’re anything like us, you’re always hunting for a new PR podcast to add to your library. We like a mix of business and pleasure, and when that happens in the same show, all the better!  We put together a list of 10 PR and comms podcasts from the US, UK, and...

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