It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
Crafting a Successful PR Career in Tech: Agility Webinar Recap
On Wednesday, May 25, we were joined by three top PR and comms executives from leading tech companies for a special panel discussion on crafting a successful PR career in tech. Moderated by Adrianna Hosford, VP Communications at WELL Health, Inc., the panel featured...
The Art of the Digital Pivot with Eric Schwartzman: Agility Webinar Recap
On Wednesday, April 27, Eric Schwartzman, digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing joined us for our monthly webinar series. In his presentation, Eric shared three steps for making the digital pivot and his sequence for...
It’s time to add podcasts to your media monitoring—here’s why
Since we last wrote a podcast related article, the podcast industry has grown. In 2021, there were 34 million episodes, now there are 48 million. Last year, 75% of Americans were aware of podcasting, now 79% are. In fact, these days, more Americans listen to podcasts...
New to Newswires? Here’s how to write an attention-grabbing news release
For those new to the game, newswires today distribute submitted news releases (aka press releases) electronically for a fee to subscribing newsrooms and journalists. Once a press release is posted to the wire, journalists and news outlets who subscribe to that...
Go niche or go home: How Agility helps The Leprosy Mission make its media strategy work
The Leprosy Mission is an international Christian development organization that diagnoses, treats and offers specialist care, including reconstructive surgery, to leprosy patients. Their aim is to transform and empower the lives of people affected by leprosy. As well...