What is the AI Reference Leader Badge?
The AI Reference Leader Badge highlights media outlets identified as key reference sources for AI training on a given subject. These badges indicate which outlets AI engines consider authoritative when answering queries.
In a world where search results are becoming AI-written rather than link-based, these outlets have a growing influence on how your audience (and potential customers) encounter your brand. Ultimately, they shape perception and reputation.
Agility users will now see the AI Reference Leader Badge in two key places within our Media Relations module:
- Media Outlet and Contact Profiles: Quickly identify outlets, and their associated media contacts, driving visibility in generative AI tools and search engines.
- Media List Filters: To prioritize outreach to outlets that hold greater weight in AI-powered search engines.
This makes it easier than ever to tailor your pitch lists around the media voices that matter most—not just to people, but to machines.
Shape AI Visibility with Smarter Media Outreach
The AI Reference Leader Badge gives Agility users a tangible edge, empowering them to:
- Focus outreach on media that move the needle in modern search.
- Strengthen brand-topic alignment to stay relevant in AI responses.
- Build campaigns designed for where visibility is actually happening.
Look out for more AI-powered enhancements to media outreach in the coming weeks.
