Media Monitoring Guide



Your reputation is what you trade on. And it’s only as strong as how your brand is perceived.


It feels like you’ve been punched in the gut. 

Your boss is standing there in front of you—furious—demanding to know how you let this happen…

An industry report slamming your organization has been circulating since the beginning of the week and your competitors have been laughing it up, splashing it all over social media.

It’s been snowballing out of control, and you, the communications expert, haven’t done a thing.

How could you have when you’re just finding out now?

You feel sick.

A million thoughts and questions rush through your head. A couple of standouts: “How did I get here?” Better still, “How do I make sure this NEVER happens again?”

The answer—in short—is media monitoring. And preventing situations like the one described above is just a fraction of what media monitoring can do for your organization, and your career as a communications professional.

media monitoring guide

What You’ll Learn:  

  • What it is and why it’s important 
  • Who should be using media monitoring – and the surprising ways that 5 kinds of organizations can benefit from it  
  • What to monitor – 4 things you must monitor if you don’t want to miss out  
  • Media monitoring for crisis situations – and how monitoring can transform the 3 critical stages of a PR crisis  
  • Choosing a media monitoring provider – how to evaluate and choose the right one, regardless of your budget

Download it now!


Get the Guide

Sign up to receive your guide and occasional emails about PR news and resources.

We take your privacy seriously & will never sell your info. You are free to opt-out at any time. Privacy policy