Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
Why modern brands can’t ignore technical SEO in their communication strategies
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are currently doing so
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing...
5 strategies PR pros must know to promote sustainability in the food industry
In today's world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting,...
The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win
We've gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman,...
Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so
As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of...
4 quick steps for creating awesome video storyboards like a pro
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it's a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we're...
Age bias alert: New research finds 1 in 3 hiring managers say it’s not worth the trouble to hire high-maintenance Gen Z candidates
Discrimination in its many forms is one of mankind’s most tragic inherent evils. A huge number of people around the world have experienced it in the workplace and otherwise, and now we can add a new sector to the list—Gen Z. Thanks to the keenly informed and...
5 tips for building media relationships and ensuring coverage from a PR veteran
A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR...