As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting, creating a digital transformation roadmap for your PR firm, tapping responsible trendjacking to boost your brand image, the power of storytelling to add impact to PR campaigns, and the impact of AI on media newsrooms.
Newsier posts included the rise and impact of college basketball phenom Caitlin Clark on the marketing of women’s athletics, how the new age of media consumption is being reshaped by podcasting, and celebrating our own female superstars here at Agility in honor of International Women’s Day. If you missed a few of these, here’s our Top 10 list of posts from March. Enjoy the gorgeous spring weather!
Trendjacking for positive brand image: A guide to responsible participation
Injecting your brand into trending conversations and events that originally had little to do with your company is a powerful strategy for winning over audiences & boosting exposure. But only if you do so responsibly. Great tips here.
The power of storytelling in creating impactful PR campaigns
The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful, which builds lasting relationships that enhance brand loyalty.
7 ways to leverage geocoding for targeted public relations: A strategic approach
In 2022, the marketing segment dominated in location intelligence applications. Geocoding is one of the approaches under that umbrella. What is it, and how can you leverage this method to create targeted PR campaigns? Take a look.
Celebrating the women at Agility PR Solutions: Agility PR champions #InspireInclusion
International Women’s Day is celebrated to honor women’s achievements and confirm our ongoing dedication to making the world more equal, diverse, and inclusive. Meet a few of the exceptional women within our ranks.
Unveiling the missing ingredient for your brand’s organic growth
In today’s digital landscape, organic growth is crucial for brands seeking sustainable success. But navigating the complexities of each ingredient while earning trust signals presents big challenges. That’s where digital PR comes in.
Game changer: How Caitlin Clark is redefining how we market women athletes
Iowa women’s basketball has become a must-see sporting event, and its transcendent guard, Caitlin Clark, is not only the face of college basketball—men and women—she is the epicenter of a marketing shift that brands must embrace.
8 steps for building a digital transformation roadmap for your PR firm
How do you ensure your PR firm successfully leverages technology? How can you make the most of new tools to boost impact for yourself and clients? A digital transformation roadmap should be in your PR strategy. Here are 8 steps.
AI is creating a tsunami of change in journalism: What does that mean for the newsroom?
Nearly all sectors of the economy are now using AI to analyze data and provide insights with unprecedented speed and efficiency, the media should be no exception. And newsrooms need to get onboard now—or risk falling behind.
Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
Gen Z is now the second-largest generation and has become a formidable force shaping market trends—not to mention wields a substantial $360 billion in buying power. Why can’t marketers figure this cohort out? As their power grows, so too does the urgency to do so.
Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups
The media landscape continues to morph as a new report reveals that traditional media is losing more ground to other sources as all generations, led by millennials and Gen Z, are increasingly turning their ears to podcasts.
