Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023. This new research takes a data-driven look at the status of...
Beyond media mentions: Enhancing PR strategies with log monitoring for comprehensive brand visibility
PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Today's digital age demands more comprehensive approaches to brand visibility. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to...
New comms survey explores the impact of potential TikTok ban—where will users go instead?
Although the likelihood of a TikTok ban seems remote at the moment, since the newly passed House of Representatives bill is not getting much traction in the Senate, the possibility of a ban seems to be a little closer to reality with each attempt—and with majorities...
From concept to commerce: A guide to forming your own B2B business
Some entrepreneurs are passionate about working with a broad consumer base. Others prefer to work more directly with other businesses. Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a...
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
PR renaissance: Embracing authenticity in today’s dynamic marketing landscape
At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
Social media users want more regulation, fearing misinformation will impact 2024 election
US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of...
The benefits of outsourcing marketing—and how to implement it into your business
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
2024 State of Data: As AI integrates into operations, new study finds nearly all companies need to modernize their data stack this year
The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...
An ecomm marketer’s 5 most important metrics for driving profitable growth
In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers. Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies,...
8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....