Public Relations
5 ways to perfect your PR strategy in the digital age

5 ways to perfect your PR strategy in the digital age

Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on...

5 simple steps to take before starting a PR campaign

5 simple steps to take before starting a PR campaign

How people perceive your business has a big effect on its performance. Maintaining good public relations is a key aspect of business success, so it's important you get your PR campaigns right. It's easy to spend a lot of money on a PR campaign and not get the best...

12 Most Common Media Database Buyer Questions (Video)

If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might...

Influencer marketing statistics you should know in 2021

Influencer marketing statistics you should know in 2021

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...

Who should moderate the internet? 

Who should moderate the internet? 

Should any single entity be responsible for moderating the speech of billions of people worldwide—or for policing the internet? Earlier this month, three of America’s most prominent tech companies—Amazon, Apple, and Google—shut down Parler over its apparent lack of...

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