Public Relations
4 ways technology is transforming PR in 2020

4 ways technology is transforming PR in 2020

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...

6 tips for communicating during the coronavirus pandemic

6 tips for communicating during the coronavirus pandemic

For brands, deciding how and when to communicate during the current coronavirus pandemic is fraught with difficulty. With the outbreak in full swing, we gathered six recent observations about the messages and communications channels brands might consider using (or...

How PR and influencer marketing strategies converge

How PR and influencer marketing strategies converge

Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...

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