Public Relations
50 ways to have a crisis—and how to take them on

50 ways to have a crisis—and how to take them on

If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...

4 reasons why being a good employer is great for PR

4 reasons why being a good employer is great for PR

Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors,...

How many followers do you need to be an influencer?

How many followers do you need to be an influencer?

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...

New opportunities for marketers to align ROI perception with reality

New opportunities for marketers to align ROI perception with reality

A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...

PR careers: 6 lessons I’ve learned as a junior copywriter

PR careers: 6 lessons I’ve learned as a junior copywriter

I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...

Why Chief People Officers see a steep climb to the future

Why Chief People Officers see a steep climb to the future

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...

5 ways companies can show social responsibility in the new year

5 ways companies can show social responsibility in the new year

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...

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