Nearly two years after George Floyd’s murder sparked a nationwide racial justice movement, a new research study of corporate social responsibility (CSR) professionals conducted by the Association of Corporate Citizenship Professionals (ACCP), in partnership with both...
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why...
While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz...
New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations...
Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand...
New research finds that a vast majority of consumers (85 percent) will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. Factors driving this return to physical locations include having the simple ability to...
A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as...
About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research from Sensormatic Solutions, the global retail...
Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...
A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns...
"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie....