Public Relations
More action than words on Martin Luther King Jr. Day

More action than words on Martin Luther King Jr. Day

Next week, the nation will observe Martin Luther King Jr. Day, a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and...

4 PR strategies to use when your business goes green

4 PR strategies to use when your business goes green

If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...

5 ways that well-executed branding improves PR

5 ways that well-executed branding improves PR

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it...

5 ways to make your PR presentation amazing

5 ways to make your PR presentation amazing

As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You're normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand's success. But there's...

6 strategies to build your brand and advocate loyalty

6 strategies to build your brand and advocate loyalty

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand...

6 tips for following up on email pitches without being annoying

6 tips for following up on email pitches without being annoying

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...

Doing business well in the COVID age: Lessons from WWII

Doing business well in the COVID age: Lessons from WWII

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...

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