Crisis is a dangerous word and it shakes the nerves of the communicators who stumble in the excruciating grip of it. It is always hard to manage this fallout. In this era of connected channels and freedom of voice, crisis management becomes very challenging. For...
Toy PR campaigns are often built on the desire to create lasting cultural phenomena—brands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make...
A Content Management System (CMS) is essential for creating and managing a website. Whether you're running a blog, an online store, or a corporate website, a CMS helps you manage content efficiently and ensures your site stays organized. This guide will walk you...
Arguably one of the most significant trends in modern communications is the rise of cancel culture—the idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of...
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an...
E-commerce success isn’t just about what you sell—it’s more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who don’t risk frustrating customers, low conversion rates, cart...
Public relations is critical for shaping an organization's image and reputation. It acts as a link between organizations and their customers, helping to build trust, manage crises, and amplify messages. In a world where perception can make or break success, public...
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing...
Picture this: You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not. In a competitive industry like PR, just being passionate and having a good team isn’t enough. You...
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...
Unveiling your new product to the world only to hear the sound of crickets is every business’s worst nightmare. An engaging and interactive virtual product launch—bolstered by careful planning and effective promotional campaigns—can create the hype and buzz you need. ...
In today's fast digital world, being online is a must. Digital commerce has changed how a company relates to its customers, thus offering growth, ease of access, and personalization in buying that can increase loyalty and sales. Shopify states that global eCommerce...