The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel...
Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. Tech makes...
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and...
Sustainable retail is more than a Gen Z trend: consumers worldwide are embracing the practice—and demanding that the brands and businesses they use embrace it. But despite this growing interest in sustainability, a pair of major factors are discouraging consumers from...
The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it...
As Major League Baseball spring training gets underway, new research from Eagle Hill Consulting finds that the overwhelming majority of Americans believe that the players involved in the Houston Astros cheating scandal should be punished for their actions. Ninety...
Marketing is an essential part of business. How you choose to present your business—and a client’s first impression of it—is crucial to that first step towards success. You may not get a second chance to make that good first impression. With so much competition...
With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. But according to new...
2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that. In a prequel...
It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...
Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. With up to two-thirds of a brands’ profits relying on effective...
Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and...