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Public Relations
6 key steps to developing an effective PR strategy

6 key steps to developing an effective PR strategy

When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...

What is observability—and how is it connected to marketing?

What is observability—and how is it connected to marketing?

Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can...

9 smart PR tips every school should incorporate

9 smart PR tips every school should incorporate

As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school...

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