If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...
New Deloitte research reveals that growing consumer expectations, a breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory...
Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors,...
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
As we head into a divisive presidential election year, Americans are expecting an overinflated campaign season full of name calling, finger pointing and other electioneering noise—but new research from PLUS Communications and GS Strategy Group reveals that consumers...
A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...
Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. But realization is only half the battle—they still struggle to find the best ways to do it. Global leadership community YPO...
I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can...
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...