Public Relations
Emerging technologies that will transform digital marketing in 2020

Emerging technologies that will transform digital marketing in 2020

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! Not only has this fast-paced advancement changed every...

Luxury industry moves into the brand-intimacy basement

Luxury industry moves into the brand-intimacy basement

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and...

5 vital considerations to make before you go solo in PR

5 vital considerations to make before you go solo in PR

If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company. It can be a very exciting prospect and the thought of being your own boss (although...

4 ways online reputation management can boost your PR image

4 ways online reputation management can boost your PR image

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not....

3 reasons why data management is critical for success

3 reasons why data management is critical for success

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...

How the Kardashians knock digital marketing out of the park

How the Kardashians knock digital marketing out of the park

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...

Journalists are the most important influencers for PR pros in Germany

Journalists are the most important influencers for PR pros in Germany

Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur...

3 effective ways to enhance your company’s image

3 effective ways to enhance your company’s image

As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...

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