Public Relations
PR and technology—how can you improve your work performance?

PR and technology—how can you improve your work performance?

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. Tech makes...

7 tips for marketing your company effectively at trade shows

7 tips for marketing your company effectively at trade shows

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and...

Why calculating ROI too quickly is bad for digital marketers

Why calculating ROI too quickly is bad for digital marketers

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it...

4 ways to make a good first impression with the right PR

4 ways to make a good first impression with the right PR

Marketing is an essential part of business. How you choose to present your business—and a client’s first impression of it—is crucial to that first step towards success. You may not get a second chance to make that good first impression. With so much competition...

Influencers will be flexing their social media star power in 2020

Influencers will be flexing their social media star power in 2020

2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that. In a prequel...

Which media dominate American word of mouth in 2020?

Which media dominate American word of mouth in 2020?

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...

How automation and AI could lead to a PR nightmare

How automation and AI could lead to a PR nightmare

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and...

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