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Public Relations
4 tips for successful mobile PR campaigns

4 tips for successful mobile PR campaigns

The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed...

5 ways public relations can use and benefit from AI

5 ways public relations can use and benefit from AI

When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...

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