Many businesses use social media as their primary marketing channel. Today, it's a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test...
So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...
The vaccine rollout and subsequent reduction in COVID-19 cases is giving parents and students hope for a return to normalcy this fall—and retailers are ready to bask in that enlightenment, new research from Deloitte reveals. The overall outlook heading into the school...
While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...
The digital age has ushered in myriad changes in content creation, display and demand, predominantly in the form of images and other multimedia to accompany standard text and lure the eyeballs and interest of younger consumers. New research from technology business...
A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...
Shopping is ramping up as the COVID crisis recedes, but many brands are still way behind the ball when it comes to recouping the damage done over the last 16 months—4 out of 10 (41 percent) marketers strongly agree that this holiday season is a make-or-break...
Getting coverage for your brand is not easy. It requires significant strategic thinking and planning and eventually executing on those ideas to generate results. But how do you use those coverages once your team has gained it through earned media? From sharing your...
Newly released research from the CMO Council details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses, and partner networks into the data-driven digital marketing revolution. According to the Council’s...
One aspect of business management that many struggle with initially is getting the most out of their team. It can be hard to know how to manage, motivate, and support staff so that they can perform to their full potential, but this does become easier with time, and it...
As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity...
Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of...