Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S. shoppers...
Having a good public relations team can make a world of difference to any business. Many people get confused about the concept of PR and the ways in which it can be beneficial to their company. PR is not advertising or marketing. Rather, it helps shape the attitude of...
Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products...
Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on...
With the world thrust into financial chaos during the COVID crisis, new survey research from European independent financial communications agency network Fincom Alliance seeks to better understand how PR and communications practices within the financial sector have...
Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products...
Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to...
Could Influencer PR be the key to your brand’s success? In the digital age, social media and PR mesh together perfectly. Both solutions help to spread the word about your brand and develop a positive reputation. The connection is so close that many people count social...
Online marketers know how important quality content is for generating conversions, and using “power words” to trigger emotional responses can be a very useful tool. Each of these groups of words has its own purpose when it comes to provoking certain emotions in...
Visibility into planning processes and the alignment of software development and delivery processes to business objectives are critical to driving better outcomes. But new research from value stream platform creator Digital.ai finds that more than half of enterprise...
Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible. The pandemic produced interesting marketing results by revealing that...
A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process. The firm’s...