The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers...
New research urges B2B CMOs to redefine marketing’s mandate
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...
3 PR tips for selling more products on Amazon
Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and...
New study reveals new consumer attitudes about personalization, data collection practices
As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help...
8 ways you can reward your PR employees
If your PR team has gone above and beyond this year, you'll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people. 1....
More than a third of consumers trust social media influencers over brands
Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media...
More than 60 percent of companies prioritizing ESG in their digital transformations—here’s how
New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies' digital transformation programs. According to a...
3 ways Web 3.0 will impact public relations
Lately, many PR and marketing professionals have been talking about the new chapter that the internet is turning to, also known as Web 3.0. It's incredibly easy for companies to create digital content, and every single social media post is simply a brand new page...
Roe v. Wade: Progressive PR strikes back to protect human rights
What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my...
DEI, tech literacy and data-driven forecasting key drivers of sales success in 2022
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester...
Marketers don’t agree on how to achieve growth—these key insights explain the disconnect
New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth....
What could Elon Musk’s Twitter takeover mean for PR professionals?
By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...