Public Relations
Security PR: How to protect your business network

Security PR: How to protect your business network

With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...

4 ways PR can augment your brand beyond media coverage

4 ways PR can augment your brand beyond media coverage

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a...

7 tips for building a coherent brand through content creation

7 tips for building a coherent brand through content creation

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....

7 ways to measure the success of a PR campaign

7 ways to measure the success of a PR campaign

The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...

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