Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. As with any credible brand, this...
Most shoppers will stick to some of their new habits post-COVID
While the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19,...
How PR firms are adapting in the advancing digital age
While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR....
Companies aren’t prepared to support customer engagement in the COVID era and beyond
With massive digital disruption in full swing, and now a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer...
Evolving social marketing and media trends in 2021
Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps' popularity. These rapid changes present a whole new challenge for brands, digital PR firms and...
4 ways that investing in PR training can improve customer service
Whether you're a company looking to improve your customer service, or you're trying to run a PR campaign on a budget, there are many ways that the wellbeing of your customers can also achieve great results for your company's reputation. It's common in the business...
As comms pros navigate a new era in customer engagement, how can practices be improved?
What does successful customer engagement look like in the COVID age—and how can brands to improve their strategies? New research from customer engagement platform Braze breaks down tactics that drive business goals—and revenue—across industries such as financial...
SEO best practices: 4 ways to rise in search rankings
In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75 percent of users never scroll past the first page of search results. This statistic isn’t surprising...
As COVID rages, women seek positive messaging from brands
The pandemic will have a lasting effect on the outlook, behavior and psychology of women across the country, with more than half (56 percent) of women reporting that the pandemic has made them realize what is really important, namely family relationships and...
5 ways small businesses can level up in public relations
Managing the spread of information about your company takes on a distinctively DIY flavor when you're a small business operating with limited resources. Good public relations takes more than just making good social media content and responding to customer concerns....
New Worldcom PR study shows how leader attention & confidence shifted during COVID
The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from...
How to set and measure accurate goals for PR in 2021
A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...