Public Relations
How PR firms are adapting in the advancing digital age

How PR firms are adapting in the advancing digital age

While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR....

Evolving social marketing and media trends in 2021

Evolving social marketing and media trends in 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps' popularity. These rapid changes present a whole new challenge for brands, digital PR firms and...

SEO best practices: 4 ways to rise in search rankings

SEO best practices: 4 ways to rise in search rankings

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75 percent of users never scroll past the first page of search results. This statistic isn’t surprising...

5 ways small businesses can level up in public relations

5 ways small businesses can level up in public relations

Managing the spread of information about your company takes on a distinctively DIY flavor when you're a small business operating with limited resources. Good public relations takes more than just making good social media content and responding to customer concerns....

How to set and measure accurate goals for PR in 2021

How to set and measure accurate goals for PR in 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...

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