Public Relations
8 effective tips for mobile app marketing success

8 effective tips for mobile app marketing success

So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...

8 actions that can make a PR crisis worse

8 actions that can make a PR crisis worse

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...

A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021

A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...

6 effective ways to repurpose your brand’s PR coverage

6 effective ways to repurpose your brand’s PR coverage

Getting coverage for your brand is not easy. It requires significant strategic thinking and planning and eventually executing on those ideas to generate results. But how do you use those coverages once your team has gained it through earned media? From sharing your...

5 solid tips for managers to boost team performance

5 solid tips for managers to boost team performance

One aspect of business management that many struggle with initially is getting the most out of their team. It can be hard to know how to manage, motivate, and support staff so that they can perform to their full potential, but this does become easier with time, and it...

7 ways to use PR to improve customer satisfaction

7 ways to use PR to improve customer satisfaction

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of...

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