DEI has made its way to the top of the agenda for many of our clients. To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy...
The pandemic has brought customer trust to an all-time low, and it's more important today than ever before for businesses to be more transparent and authentic. Unfortunately, a lot of businesses aren't taking their online reputation seriously, new research from online...
Some news sources operate under the mistaken assumption that reporters detest them. That’s not necessarily so unless past transactions have led to heightened tensions. If a reporter writes something negative about your company, it’s not personal. It’s a business deal....
These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores...
Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM...
There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their...
People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business...
Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning. While it’s still vital to stay...
With most people working from home due to the coronavirus pandemic, video conferencing software and webinar tools have become extremely popular in 2020. Zoom, WebEx, WebinarJam, Skype, and GoToMeeting are some of the popular platforms that host video calls, allow...
Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.). Indeed, new research from...
With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost. And many in comms and PR...
New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are...