When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when events are...
Brands and businesses continue to struggle with harnessing the value of the mounds of available data, which can lead to misinterpreted or downright unreliable insights. New research from data-to-everything platform provider Splunk explores the correlation between an...
Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...
Third-party review sites like G2 Crowd have generally alleviated questions about B2B software and services companies’ reliability and authenticity, but new research from B2B ratings and reviews platform Clutch reveals that B2B buyers still have issues with...
Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The...
There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has...
The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. Nearly every U.S. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform...
These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the...
Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to...
As the coronavirus continues to spread, the impact it's having on communities and the world economy is vast, varied and quickly evolving. As new cases emerge in the U.S. and around the globe, businesses are feeling a strain on productivity, supply chains,...
COVID-19 has quickly spread throughout the world and become the most significant threat imaginable to employers, including the nearly 30 million small businesses in the United States. Due to the COVID-19 pandemic, it is safe to assume all 30 million now have a growing...
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless...