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Ronn Torossian

Ronn Torossian
Ronn Torossian founded 5WPR, a leading PR agency..
Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...

Smart storytelling tips for crafting compelling B2B narratives

Smart storytelling tips for crafting compelling B2B narratives

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....

4 reasons why a crisis communication plan is so important

4 reasons why a crisis communication plan is so important

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company's reputation, financial stability,...

How PR drives success in travel and entertainment

How PR drives success in travel and entertainment

In today's experience-driven economy, the travel and entertainment industries can only thrive when they're able to capture the imagination of the public. Whether it's a luxurious getaway in an exotic destination, a heart-pounding adventure tour, or a blockbuster film...

The key components of quality content—and why it’s so important

The key components of quality content—and why it’s so important

In today's dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help...

11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...

Business growth and customer reviews—3 insights for communicators

Business growth and customer reviews—3 insights for communicators

Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past...

3 insights on the changing face of beauty PR

3 insights on the changing face of beauty PR

The public relations and beauty industries are constantly changing. Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those...

The impact of Granfluencers on social media—and 3 famous ones

The impact of Granfluencers on social media—and 3 famous ones

The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases.  It is evident that this generation is technologically more savvy than the younger generations...