All articles by Ronn Torossian
<a href="https://hauteliving.com/2017/04/whats-on-my-desk-pr-mogul-ronn-torossian/634240/">Ronn Torossian</a> is the Founder and CEO of 5W Public Relations: <a href="https://www.pinterest.com/5wpr/">5WPR</a> is one of the 20 largest PR Firms in the United States.
How the Kardashians knock digital marketing out of the park

How the Kardashians knock digital marketing out of the park

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...

When is crisis a four-letter word? Just ask Nike.

When is crisis a four-letter word? Just ask Nike.

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...

3 pro tips for perfecting the art of product descriptions

3 pro tips for perfecting the art of product descriptions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product...

Organic searches are fertilizer-free—how’s your SEO gardening?

Organic searches are fertilizer-free—how’s your SEO gardening?

In the food world, organic means grown without fertilizer. In today’s cyber community, when used with the word “search” in a marketing context, organic has almost the same meaning. It means that the results discovered in a search are unpaid, or not fertilized, so to...

Employee apps boost internal comms—and brand consistency

Employee apps boost internal comms—and brand consistency

The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app.  If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...

Employee activism is alive and well—are you prepared for a strike?

Employee activism is alive and well—are you prepared for a strike?

The strike by General Motors workers will be over sooner or later and business will return to normal—sort of. Even if your company doesn’t expect to experience a strike because it’s not “organized,” think again! Recent incidents of employee activism and walkouts for...

What Japan’s new Robot Buddhist Priest means for marketing

What Japan’s new Robot Buddhist Priest means for marketing

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” That’s one of the ten favorite quotes of Buddha whose followers founded the Buddhism religion which today has more than 480 million followers in...

5 steps for successfully promoting a new podcast

5 steps for successfully promoting a new podcast

So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media. It’s more than likely that you’ve spent considerable time getting the sounds and feel just right, and...

3 connective skills for every digital marketing manager

3 connective skills for every digital marketing manager

At any single point in time, a digital marketing manager is spinning a number of plates in front of a large, and ever-changing audience. This means that today’s digital marketing manager must be completely across the nuances of evolving online paradigms, and the ways...