Ronn Torossian

Ronn Torossian
Ronn Torossian founded 5WPR, a leading PR agency. Since founding 5WPR in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.
Financial PR done well for a small company: A game-changer for growth

Financial PR done well for a small company: A game-changer for growth

In today's competitive business environment, small companies are continuously looking for ways to grow and gain recognition within their industry. For many, navigating this terrain may seem daunting, particularly when dealing with limited resources and increasing...

5 key tips for effective insurance digital marketing

5 key tips for effective insurance digital marketing

The insurance industry is going through a significant transformation, largely driven by the rapid rise of digital technology. Consumers now expect more personalized, efficient, and transparent interactions with brands, including insurance companies. This means...

Nike, NBA & Dapper Labs: Successful collectibles digital marketing

Nike, NBA & Dapper Labs: Successful collectibles digital marketing

In 2025, digital marketing has evolved far beyond traditional banners, pop-up ads, and social media campaigns. Brands are increasingly leveraging digital collectibles—often in the form of NFTs (non-fungible tokens)—to engage customers, promote brand loyalty, and...

The evolution and future of digital marketing in the footwear industry

The evolution and future of digital marketing in the footwear industry

The footwear industry, long defined by brick-and-mortar stores, has undergone a profound transformation in recent years, largely driven by the advent of digital marketing. Today, shoes are more than just products—they are part of the cultural fabric that reflects...

Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing

Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing

Franchise businesses are often considered a surefire path to success. After all, they operate under a proven business model, have established brand recognition, and benefit from economies of scale. However, a franchise’s success doesn’t solely depend on the quality of...

Consumer PR done well for an international brand launching in the U.S.

Consumer PR done well for an international brand launching in the U.S.

When an international brand steps into the competitive U.S. market, the key to establishing a strong presence lies in the execution of an effective public relations (PR) campaign. While the U.S. is a global powerhouse in consumer trends, media outlets, and marketing,...

5 ways digital PR transformed Glossier into a global beauty brand

5 ways digital PR transformed Glossier into a global beauty brand

In today’s fast-paced, digital-first world, public relations is more than just crafting a press release and sending it out to a list of journalists. It’s about creating authentic narratives, building relationships with customers, and, most importantly, leveraging...

AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...