Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
The reincarnation of blogs—and new opportunities for marketers

The reincarnation of blogs—and new opportunities for marketers

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of...

Crafting a winning PR strategy from purpose to pitch

Crafting a winning PR strategy from purpose to pitch

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...

PR during the pandemic: How digital drives COVID success

PR during the pandemic: How digital drives COVID success

The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...

Mastering marketing efficiency: How’s your hashtag acumen?

Mastering marketing efficiency: How’s your hashtag acumen?

Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through...

Traditional vs digital media in PR—key strategic differences

Traditional vs digital media in PR—key strategic differences

Over the last couple of decades, media—and with it, public relations—has both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own...

Surviving a PR crisis, from first steps to resolution

Surviving a PR crisis, from first steps to resolution

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...

Crisis communication principles: 4 benefits of having a solid plan

Crisis communication principles: 4 benefits of having a solid plan

The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a...

Evolving social marketing and media trends in 2021

Evolving social marketing and media trends in 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps' popularity. These rapid changes present a whole new challenge for brands, digital PR firms and...

KPIs that work: Tips for identifying and tracking the right ones

KPIs that work: Tips for identifying and tracking the right ones

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is...

Multicultural conversations that matter—is your brand listening?

Multicultural conversations that matter—is your brand listening?

The new normal is bringing a big platter of company changes to the table in 2021. Among them is a move to encourage and promote more diversity in the workplace, as reported in an earlier article. In mid-December, career site Comparably released the results of its...