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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Creating a crisis management team—key roles and responsibilities

Creating a crisis management team—key roles and responsibilities

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...

Engaging esports audiences with influencer marketing campaigns

Engaging esports audiences with influencer marketing campaigns

In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly...

3 ways digital PR and SEO work together

3 ways digital PR and SEO work together

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...

How comms pros can incorporate TikTok features for marketing purposes

How comms pros can incorporate TikTok features for marketing purposes

The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they...

Social media’s ‘influential’ role during the 2020 Olympics 

Social media’s ‘influential’ role during the 2020 Olympics 

Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic...

Do’s and don’ts of social media marketing

Do’s and don’ts of social media marketing

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At...

Comms lessons learned from 4 brands’ marketing campaigns

Comms lessons learned from 4 brands’ marketing campaigns

It is important to continue to listen to customers even if a business thinks it has them figured out. There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that...

Corporate collusions, crisis communications and regulations

Corporate collusions, crisis communications and regulations

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would...

5 reasons to include user-generated content in promotional campaigns

5 reasons to include user-generated content in promotional campaigns

Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms....