Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Adjusting sails is paramount—is your brand prepared to pivot?

Adjusting sails is paramount—is your brand prepared to pivot?

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive. COVID-19 and...

CMO optimism remains high for marketing analytics—here’s why

CMO optimism remains high for marketing analytics—here’s why

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. That was one of the main conclusions of Gartner's annual study, a global IT service management firm. The most recent survey included more than 400...

Tips for building a reputation before starting a business

Tips for building a reputation before starting a business

Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...

Why Bollywood power players are going after Indian media

Why Bollywood power players are going after Indian media

Headlines across the world recently announced that some of the top filmmakers in Bollywood, based in India’s film industry capital, Mumbai, have filed a lawsuit accusing two TV news channels of “irresponsible, derogatory, and defamatory remarks…” According to media...

PR crisis playbook: Lessons learned from recent crises

PR crisis playbook: Lessons learned from recent crises

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...

Where’s digital marketing trending? Here are 4 directions.

Where’s digital marketing trending? Here are 4 directions.

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. Yet, according to Smart Insights, digital PR and...

The maturing of social media, and other PR power trends

The maturing of social media, and other PR power trends

If social media belonged to a generation, it would be Generation X, those born between 1955 and 1980. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a...

Disruptions in leadership amp up calls for transformation

Disruptions in leadership amp up calls for transformation

COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance,...

Why it’s critical for brands to ramp up YouTube marketing

Why it’s critical for brands to ramp up YouTube marketing

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones...

Surviving a PR crisis, from first steps to resolution

Surviving a PR crisis, from first steps to resolution

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...

PR tips for building a strong email list

PR tips for building a strong email list

For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...

Brand pivoting is critical in the COVID age—how agile are you?

Brand pivoting is critical in the COVID age—how agile are you?

Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many...