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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and Chairman of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Business growth and customer reviews—3 insights for communicators

Business growth and customer reviews—3 insights for communicators

Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past...

3 insights on the changing face of beauty PR

3 insights on the changing face of beauty PR

The public relations and beauty industries are constantly changing. Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those...

The impact of Granfluencers on social media—and 3 famous ones

The impact of Granfluencers on social media—and 3 famous ones

The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases.  It is evident that this generation is technologically more savvy than the younger generations...

Incorporating storytelling into your B2B influencer marketing

Incorporating storytelling into your B2B influencer marketing

These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers,...

3 tips for incorporating automation into your PR strategy

3 tips for incorporating automation into your PR strategy

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...

3 tips for delivering results with internal communications

3 tips for delivering results with internal communications

There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and...

Advertising success in 2021: Top brand commercials of the year

Advertising success in 2021: Top brand commercials of the year

The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...

Why rebuilding trust with consumers must be a top priority in 2022

Why rebuilding trust with consumers must be a top priority in 2022

Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...

Mapping out a customer’s journey—4 steps to success

Mapping out a customer’s journey—4 steps to success

It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change...

4 comms tips for getting your target audience to take action

4 comms tips for getting your target audience to take action

After attracting the attention of the target audience and generating interest in marketing and public relations messages, the final step in creating compelling copy is to elicit action. The aim of writing sales copy is to get people to act or react. Beyond this, it is...

3 comms trends brands need to watch in 2022

3 comms trends brands need to watch in 2022

With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While...

Media coverage essentials—3 key components of pitching strategy

Media coverage essentials—3 key components of pitching strategy

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way...