Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Brand pivoting is critical in the COVID age—how agile are you?

Brand pivoting is critical in the COVID age—how agile are you?

Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many...

CX is the new comms battleground—is your brand prepared?

CX is the new comms battleground—is your brand prepared?

A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election. The common denominator is that all these...

U.S. podcast ad spend now surpassing $1 billion

U.S. podcast ad spend now surpassing $1 billion

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4...

Social media is today’s growth engine—is your brand on track?

Social media is today’s growth engine—is your brand on track?

Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...

Facebook says pandemic affected its ability to police the platform

Facebook says pandemic affected its ability to police the platform

Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....

How to create unique experiences with interactive content

How to create unique experiences with interactive content

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...

So long, bland PR content—hello, conversational marketing!

So long, bland PR content—hello, conversational marketing!

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive...

Why relevance is critical in today’s comms landscape

Why relevance is critical in today’s comms landscape

“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...

Five underrated digital marketing channels in today’s market

Five underrated digital marketing channels in today’s market

The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking...

Leaders: Learn this vital 3-step response to a crisis

Leaders: Learn this vital 3-step response to a crisis

When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in...

Tapping the power of social media groups for PR

Tapping the power of social media groups for PR

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things. It can increase brand awareness, uncover new leads, amplify web...