Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Product marketing power: Sales promotion ideas that work

Product marketing power: Sales promotion ideas that work

Competition throughout the pandemic was fierce and only got worse as merchants ended 2020. Many stores and brands even began promoting Christmas before Halloween. What can be done to gain an edge over the competition in 2021? One strategy is promotions. Not only might...

Marketing copy essentials—3 guiding principles in review

Marketing copy essentials—3 guiding principles in review

Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the...

Driving sales with live chat—here’s how it’s done

Driving sales with live chat—here’s how it’s done

Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...

6 steps for increasing your discoverability on Instagram

6 steps for increasing your discoverability on Instagram

One of today’s fastest-growing social media platforms today is Instagram. The photo and video sharing network says that 90 percent of their accounts follow at least one business. Also, the Facebook-owned service said that more than a billion people not only use it...

Common misconceptions about Conversion Rate Optimization

Common misconceptions about Conversion Rate Optimization

Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...

Marketing strategies that spur growth for your new business

Marketing strategies that spur growth for your new business

Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around...

How data + emotion = engaging emails & strong ROI

How data + emotion = engaging emails & strong ROI

When email first became available, it was one of the first successful touchpoints brands had with customers. And even with the popularity of today’s various social media platforms, email remains among the highest drivers of ROI. According to data gathered by the Data...

Adjusting sails is paramount—is your brand prepared to pivot?

Adjusting sails is paramount—is your brand prepared to pivot?

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive. COVID-19 and...

CMO optimism remains high for marketing analytics—here’s why

CMO optimism remains high for marketing analytics—here’s why

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. That was one of the main conclusions of Gartner's annual study, a global IT service management firm. The most recent survey included more than 400...

Tips for building a reputation before starting a business

Tips for building a reputation before starting a business

Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...

Why Bollywood power players are going after Indian media

Why Bollywood power players are going after Indian media

Headlines across the world recently announced that some of the top filmmakers in Bollywood, based in India’s film industry capital, Mumbai, have filed a lawsuit accusing two TV news channels of “irresponsible, derogatory, and defamatory remarks…” According to media...

PR crisis playbook: Lessons learned from recent crises

PR crisis playbook: Lessons learned from recent crises

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...