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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
People-based adaptive marketing—4 examples of success

People-based adaptive marketing—4 examples of success

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...

Why thought leadership is important in PR efforts for B2B businesses

Why thought leadership is important in PR efforts for B2B businesses

In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced...

When is public criticism of companies and their changes valid?

When is public criticism of companies and their changes valid?

Most of the time, internet users tend to disagree with any sort of design change, no matter how small it might be. Even if it’s the slightest hue changes of a color or the size of a font, people will be talking about it and criticizing the change for days on social...

4 smart design tips for creating effective landing pages

4 smart design tips for creating effective landing pages

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses...

4 tips for turning a crisis situation into an opportunity

4 tips for turning a crisis situation into an opportunity

Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...

Inbox survival skills for promotional emails

Inbox survival skills for promotional emails

Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...

How to incorporate corporate social responsibility into your PR

How to incorporate corporate social responsibility into your PR

Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...

2021 PR disasters in review—3 examples of crisis mismanagement

2021 PR disasters in review—3 examples of crisis mismanagement

The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...

3 media relations best practices for healthcare PR pros

3 media relations best practices for healthcare PR pros

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...

4 benefits of combining online and offline marketing strategies

4 benefits of combining online and offline marketing strategies

People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...