Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
My firm just published the Washington DC Private School AI Curriculum Index 2026 — the first study to score the capital's top private schools on whether they teach artificial intelligence. Thirty schools. Five dimensions. Two pass. Sidwell Friends ranks #1 at 88.4....
I’ve spent over two decades telling clients where their story needs to show up. Right now, a lot of them are asking the wrong question. They ask me how to get covered by a magazine, or how to get on a morning show, or how to fix a bad review. Fair questions. But...
I've spent twenty-five years building brands through earned media. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to the structural shift happening right now. More than a...
U.S. communications professionals have a reflex when a European regulation makes headlines: file it under legal's problem, someone else's continent. That reflex is about to cost the profession a seat at a table it should own. On August 2, 2026, the European Union's AI...
The 5W AI Business School Index 2026 ranks 60 business schools across 14 countries on AI readiness. The results should concern anyone in the communications industry who hires, advises, or competes against MBA-educated executives. Stanford GSB ranked #1 with a score of...
Cipriani leads at 94. Bentley at 91. Aston Martin at 89. The gaps tell you exactly how the AI engines decide who gets recommended. A ChatGPT prompt about the best new luxury condos in Miami returns three buildings. Not thirty. That is the entire structural break in...
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands...
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
Online higher education built one of the most disciplined paid-search funnels in the American economy. For two decades, it worked. The funnel started in a Google search box. Online program managers layered margin on top. Lead aggregators fed enrollment counselors with...