As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...
Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on...
Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible. The pandemic produced interesting marketing results by revealing that...
One of the key metrics when it comes to the influencer marketing industry is the size of the audience. At the same time, the fight for followers has driven the influencer marketing industry into a position where that is the only thing that matters to both brands and...
Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of...
Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain...
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through...