Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Employee activism is alive and well—are you prepared for a strike?

Employee activism is alive and well—are you prepared for a strike?

The strike by General Motors workers will be over sooner or later and business will return to normal—sort of. Even if your company doesn’t expect to experience a strike because it’s not “organized,” think again! Recent incidents of employee activism and walkouts for...

What Japan’s new Robot Buddhist Priest means for marketing

What Japan’s new Robot Buddhist Priest means for marketing

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” That’s one of the ten favorite quotes of Buddha whose followers founded the Buddhism religion which today has more than 480 million followers in...

5 steps for successfully promoting a new podcast

5 steps for successfully promoting a new podcast

So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media. It’s more than likely that you’ve spent considerable time getting the sounds and feel just right, and...

3 connective skills for every digital marketing manager

3 connective skills for every digital marketing manager

At any single point in time, a digital marketing manager is spinning a number of plates in front of a large, and ever-changing audience. This means that today’s digital marketing manager must be completely across the nuances of evolving online paradigms, and the ways...

Content creation pro tips—tailoring content for multiple platforms

Content creation pro tips—tailoring content for multiple platforms

It’s important to tailor the message of a brand’s content to the audience it is reaching on each platform it owns. Executing a successful multi-channel marketing plan is a hefty task, and it requires much organization and monitoring of consumer behavior. Another...

Become a viral sensation—how to achieve every marketer’s dream

Become a viral sensation—how to achieve every marketer’s dream

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline...

Retail PR’s Achilles Heel—why customer service must evolve

Retail PR’s Achilles Heel—why customer service must evolve

It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely...

In this age of cancel culture, brands should be decidedly apolitical

In this age of cancel culture, brands should be decidedly apolitical

In this day and age, many organizations are feeling the pressure to pick a side on a number of politically-charged issues. However, PR pros should caution their clients to take a step back and consider the consequences.  Every day, it seems that someone is reiterating...

Once upon a time… how to make your storytelling impactful

Once upon a time… how to make your storytelling impactful

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large...

5 solid tips for promoting a podcast through Instagram

5 solid tips for promoting a podcast through Instagram

If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available...

Ready, set, crisis! Getting everyone on the team ready

Ready, set, crisis! Getting everyone on the team ready

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a...