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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and Chairman of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
4 benefits of combining online and offline marketing strategies

4 benefits of combining online and offline marketing strategies

People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...

Mastering omnichannel marketing—how to make it work for you

Mastering omnichannel marketing—how to make it work for you

Omnichannel marketing is a multichannel and/or public relations strategy that gives customers a unified brand experience across all customer touchpoints. To remain relevant today, marketers have to acquire and retain customers in a challenging environment. Omnichannel...

Neuromarketing’s impact on engagement—4 examples of how it’s used

Neuromarketing’s impact on engagement—4 examples of how it’s used

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads. This...

3 creative ways to utilize social media in PR campaigns

3 creative ways to utilize social media in PR campaigns

These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR...

Landing media coverage: 3 promotional efforts that work

Landing media coverage: 3 promotional efforts that work

Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...

4 insights on growing a business with marketing efforts

4 insights on growing a business with marketing efforts

Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses...

Creating a crisis management team—key roles and responsibilities

Creating a crisis management team—key roles and responsibilities

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...

Engaging esports audiences with influencer marketing campaigns

Engaging esports audiences with influencer marketing campaigns

In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly...

3 ways digital PR and SEO work together

3 ways digital PR and SEO work together

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...