Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
The new era of influencer fraud—red flags to watch for

The new era of influencer fraud—red flags to watch for

The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...

Achieving cross-channel success—why it’s important and how to do it

Achieving cross-channel success—why it’s important and how to do it

Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...

Equality at work—where we’re at as we approach 2020

Equality at work—where we’re at as we approach 2020

Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news...

A look inside the engine of an influencer marketing agency

A look inside the engine of an influencer marketing agency

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...

How the Kardashians knock digital marketing out of the park

How the Kardashians knock digital marketing out of the park

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...

When is crisis a four-letter word? Just ask Nike.

When is crisis a four-letter word? Just ask Nike.

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...

3 pro tips for perfecting the art of product descriptions

3 pro tips for perfecting the art of product descriptions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product...

Organic searches are fertilizer-free—how’s your SEO gardening?

Organic searches are fertilizer-free—how’s your SEO gardening?

In the food world, organic means grown without fertilizer. In today’s cyber community, when used with the word “search” in a marketing context, organic has almost the same meaning. It means that the results discovered in a search are unpaid, or not fertilized, so to...

Employee apps boost internal comms—and brand consistency

Employee apps boost internal comms—and brand consistency

The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app.  If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...