In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the public’s attention, what happens outside the courtroom can be just as important as what happens inside it. In an era...

The future of AI in digital marketing: Comms revolution or hot trend?
In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement
The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products...
Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
Affiliate marketing mistakes: What you can learn from these 5 brands’ missteps
Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate. However, despite its potential, many companies, especially well-known consumer brands, have made...
The PR playbook for small food brands: How to leverage media, influencers, and storytelling
In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. From media outreach to...
Hotel PR done well: A digital approach to elevating brand presence and building lasting connections
In an increasingly digital world, the hospitality industry faces heightened competition, evolving guest expectations, and the need to stay relevant across a broad spectrum of online channels. Hotel and travel public relations has long been a cornerstone of successful...
Successful travel PR campaigns using digital PR: Building stronger connections in a post-pandemic world
The travel industry has always been a dynamic and competitive sector, often requiring brands to leverage creative strategies to stand out. Yet, over the last few years, it has faced some of its toughest challenges. The pandemic devastated the travel industry, forcing...
Crisis collateral: Wells Fargo, Lehman Brothers & other failed financial PR campaigns
Financial public relations (PR) is an integral part of the strategy for any organization operating within the financial sector. Whether it’s a bank, investment firm, insurance company, or fintech startup, the way financial institutions communicate with the public,...
The pitfalls of affiliate marketing: 6 lessons from failed campaigns in Europe
Affiliate marketing has long been heralded as a cost-effective and scalable way to increase sales, particularly for small to medium-sized businesses. The concept is straightforward: brands partner with affiliates, who promote their products in exchange for a...
Chipotle’s recipe for digital PR success: How the brand revolutionized fast casual marketing
In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public...