Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...
Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news...
According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...
The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...
What’s the #1 priority of B2B marketers? According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85 percent of respondents said so, while only 41 percent reported feeling confident generating leads. Having no leads is like picking...
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...
Influencer marketing has been helping brands to widen their audiences and, consequently, their profits. For a business to reap the full rewards of influencer marketing, however, there are some essential steps to follow. Below are four of the crucial ones. 1. Defining...
The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product...
In the food world, organic means grown without fertilizer. In today’s cyber community, when used with the word “search” in a marketing context, organic has almost the same meaning. It means that the results discovered in a search are unpaid, or not fertilized, so to...
It seems that the trend in the workplace currently is that more flexibility is beneficial for employees. The research shows that allowing employees more flexible work schedules actually improves working conditions, morale, and productivity. But is this something that...
The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...
The strike by General Motors workers will be over sooner or later and business will return to normal—sort of. Even if your company doesn’t expect to experience a strike because it’s not “organized,” think again! Recent incidents of employee activism and walkouts for...