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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
8 actions that can make a PR crisis worse

8 actions that can make a PR crisis worse

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...

5 insights on the value of observing customer behavior

5 insights on the value of observing customer behavior

Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...

6 marketing strategies to boost your brand on YouTube

6 marketing strategies to boost your brand on YouTube

YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...

Looking back on crises and responses in the midst of the pandemic

Looking back on crises and responses in the midst of the pandemic

The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...

Avoid ‘Cancel Culture’ with this crisis PR checklist

Avoid ‘Cancel Culture’ with this crisis PR checklist

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...

5 reasons your brand or client should work with influencers

5 reasons your brand or client should work with influencers

Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...

PR or marketing—which one is more important?

PR or marketing—which one is more important?

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...