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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Inbox survival skills for promotional emails

Inbox survival skills for promotional emails

Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...

How to incorporate corporate social responsibility into your PR

How to incorporate corporate social responsibility into your PR

Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...

2021 PR disasters in review—3 examples of crisis mismanagement

2021 PR disasters in review—3 examples of crisis mismanagement

The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...

3 media relations best practices for healthcare PR pros

3 media relations best practices for healthcare PR pros

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...

4 benefits of combining online and offline marketing strategies

4 benefits of combining online and offline marketing strategies

People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...

Mastering omnichannel marketing—how to make it work for you

Mastering omnichannel marketing—how to make it work for you

Omnichannel marketing is a multichannel and/or public relations strategy that gives customers a unified brand experience across all customer touchpoints. To remain relevant today, marketers have to acquire and retain customers in a challenging environment. Omnichannel...

Neuromarketing’s impact on engagement—4 examples of how it’s used

Neuromarketing’s impact on engagement—4 examples of how it’s used

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads. This...

3 creative ways to utilize social media in PR campaigns

3 creative ways to utilize social media in PR campaigns

These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR...

Landing media coverage: 3 promotional efforts that work

Landing media coverage: 3 promotional efforts that work

Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...

4 insights on growing a business with marketing efforts

4 insights on growing a business with marketing efforts

Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses...

Creating a crisis management team—key roles and responsibilities

Creating a crisis management team—key roles and responsibilities

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...