Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
When crisis strikes: The playbook for reputation survival

When crisis strikes: The playbook for reputation survival

When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response.  In today's world, news spreads faster than wildfire. Your reputation can take a hit in...

4 ways automation helps streamline coordination for your PR team

4 ways automation helps streamline coordination for your PR team

PR teams juggle countless tasks, deadlines, and moving pieces daily.  Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late. This is where...

5 ways PR pros can supercharge branding through strategic brand naming

5 ways PR pros can supercharge branding through strategic brand naming

Strategic brand naming can turn your brand from forgettable to iconic. That’s because the right name tells a story, creates emotion, and establishes trust. More importantly, a carefully chosen company name sticks in people's minds long after the first impression. It’s...

6 key practices in modern media monitoring for maximum efficiency

6 key practices in modern media monitoring for maximum efficiency

Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...

Virtual and hybrid meeting venues: The future of business events

Virtual and hybrid meeting venues: The future of business events

In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses seeking flexibility,...