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Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

10 handy online tools to quickly create brand assets

10 handy online tools to quickly create brand assets

Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...

14 ways to PR your personal brand as an industry pro on a budget

14 ways to PR your personal brand as an industry pro on a budget

A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are...

10 tips for growing 10x ROI on your Instagram marketing

10 tips for growing 10x ROI on your Instagram marketing

Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your...