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Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
5 key trends redefining media engagement in the music industry

5 key trends redefining media engagement in the music industry

As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...

8 ways to promote your gym or fitness business in the media

8 ways to promote your gym or fitness business in the media

The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...

7 powerful ways to get lots of users for your SaaS product—fast

7 powerful ways to get lots of users for your SaaS product—fast

Embarking on the SaaS highway with your shiny new product can feel a bit like setting up a lemonade stand in the Sahara—exciting but kind of daunting. You've poured heart, soul (and let's face it, countless caffeine-fueled nights) into building something awesome. ...

How AI story crafting can help bring your inner PR book idea to life

How AI story crafting can help bring your inner PR book idea to life

If you've been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn't just for tech buffs; it's the secret to transforming your wisps of thought into...

6 best practices for PR agencies to improve their invoicing processes

6 best practices for PR agencies to improve their invoicing processes

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly...

5 key communication tactics to help small businesses win over investors

5 key communication tactics to help small businesses win over investors

Small businesses, vibrant and dynamic, are often lauded as the economy's lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding.  It's a tale of...

6 crucial strategies for generating more Google traffic for your brand

6 crucial strategies for generating more Google traffic for your brand

If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...

10 tips for boosting morale at your business—and why they work

10 tips for boosting morale at your business—and why they work

High engagement ratings are consistent with a productive workforce. A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform...