Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy,...
Whatever drinks sector you are in, whether it be the soda, juice, or alcoholic beverage market, you need to spend time carefully considering the type of packaging to use. There are multiple reasons why you need to devote time to finding the right packaging options....
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a...
Running a PR firm can feel like you’re trying to keep an army of plates spinning in unison, which is undeniably stressful. The good news is that there are a range of options when it comes to making your operations less arduous to oversee. Here are some examples of...
The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion....
As we monitor the evolving relationship between PR and marketing departments, we start to notice how much a business's reputation matters when it comes to sales. In fact, 75 percent of people judge a company’s credibility on their website. If the website is slow,...
Human resource management systems (HRMS) are tools that support an organization’s HR process. These include tasks like benefits administration, recruitment management, storing employee data, tracking employee performance, payroll management, and timekeeping. HR teams...
Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different...
One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and...
Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge....
Just about anyone can be placed in a leadership role, but position alone doesn’t turn a person into a leader. At the same time, anyone can be a successful leader if they fine-tune their traits and leadership skills. While the journey to become a great leader is long,...