If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...

10 tips for boosting morale at your business—and why they work
High engagement ratings are consistent with a productive workforce. A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform...
6 things any marketer can learn from how luxury products like jewelry are promoted
Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let's get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level....
The psychology of freebies: Here’s how they help build traction and brand recognition
Today's fiercely competitive market has made brand recognition a necessity. Standing out is pivotal for survival, and an innovative tactic that many brands use is the allure of freebies. By offering something for nothing (or seemingly nothing), brands can capture...
The power of diverse voices in PR and advertising
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
Understanding financial PR: 8 valuable tips, tricks and best practices
Navigating the world of financial PR can be challenging, but fear not—we've got you covered! In this article, we'll explore an array of tips, tricks, and best practices that will help you expertly manage your organization's public relations and effectively engage with...
How a strong online presence impacts PR success—and 5 best practices for creating one
In the dynamic world of business, the importance of having a robust online presence can never be overstated. Not only does it foster direct communication with the customer base, but it also considerably influences public relations strategies. This article explores...
4 common problems your SaaS website might have—and how to fix them
Running an SaaS site is not without its trials and tribulations, which is why you need to be on top of troubleshooting any snafus so that they don’t disrupt its usability and growth potential. To get started you need to know what issues to look out for, so here are...
10 essential elements of a hard-hitting press releases
Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy,...
4 key considerations in beverage packaging—and 3 mistakes to avoid
Whatever drinks sector you are in, whether it be the soda, juice, or alcoholic beverage market, you need to spend time carefully considering the type of packaging to use. There are multiple reasons why you need to devote time to finding the right packaging options....
Corporate public relations & its impact on public share prices
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
10 ways PR can make a great impression on job candidates–before they even apply
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a...