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Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
Tips for managing brand reputation with eco-friendly practices

Tips for managing brand reputation with eco-friendly practices

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s...

4 of the most effective video content types for media outreach

4 of the most effective video content types for media outreach

Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...

5 effective PR strategies for small businesses in 2024

5 effective PR strategies for small businesses in 2024

Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or...

15 essential tools every modern PR professional should use in 2024

15 essential tools every modern PR professional should use in 2024

The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and...

7 ways digital assistants are changing the media outreach game

7 ways digital assistants are changing the media outreach game

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...

7 ways to use PR strategies to reduce e-commerce return rates

7 ways to use PR strategies to reduce e-commerce return rates

Return rates are critical metrics in e-commerce and can directly influence operational efficiency and profitability. Companies aim at keeping the figures low to avoid decline of profits and damage of brand image.  Amidst this common challenge among businesses, there...

4 ways digital communication tools are shaping brand narratives

4 ways digital communication tools are shaping brand narratives

In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...

Innovative PR tactics for launching new beverage brands

Innovative PR tactics for launching new beverage brands

The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...

13 key elements to include in your healthcare career page

13 key elements to include in your healthcare career page

A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...