The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
Valuable tips for leveraging financial tools for strategic PR campaigns
Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing...
8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
6 straightforward ideas for social media posts that will impress your prospects
Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world's...
7 powerful ways to get lots of users for your SaaS product—fast
Embarking on the SaaS highway with your shiny new product can feel a bit like setting up a lemonade stand in the Sahara—exciting but kind of daunting. You've poured heart, soul (and let's face it, countless caffeine-fueled nights) into building something awesome. ...
How AI story crafting can help bring your inner PR book idea to life
If you've been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn't just for tech buffs; it's the secret to transforming your wisps of thought into...
6 best practices for PR agencies to improve their invoicing processes
PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly...
5 key communication tactics to help small businesses win over investors
Small businesses, vibrant and dynamic, are often lauded as the economy's lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It's a tale of...
6 crucial strategies for generating more Google traffic for your brand
If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...
10 tips for boosting morale at your business—and why they work
High engagement ratings are consistent with a productive workforce. A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform...
6 things any marketer can learn from how luxury products like jewelry are promoted
Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let's get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level....