Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...
The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....
A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are...
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are...
Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your...