About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
How to make your PR outreach on LinkedIn more effective using automation software
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....
14 ways to PR your personal brand as an industry pro on a budget
A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are...
Identifying your corporate responsibility: 3 examples of why it’s important
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are...
10 tips for growing 10x ROI on your Instagram marketing
Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your...