Arthur Solomon

Arthur Solomon
Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and is on the Seoul Peace Prize nominating committee. He can be reached at arthursolomon4pr@juno.com or artsolomon4pr@optimum.net.
8 media relations lessons from the Senate impeachment trial

8 media relations lessons from the Senate impeachment trial

The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...

February 9 was a tale of 3 PR crises—and one common denominator

February 9 was a tale of 3 PR crises—and one common denominator

When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...

Things about PR that I question as a 30-year industry vet

Things about PR that I question as a 30-year industry vet

For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen. But some PR practitioners, like myself, who entered the PR business after being a journalist, also have found fault with an aspect of...

Preparing for the perpetual PR problem—client crises

Preparing for the perpetual PR problem—client crises

Despite the best efforts of PR practitioners to help clients during a crisis with a by-the-book, supposedly proven crisis plan, history shows four realities: Clients want negative news stories stopped, but crisis PR pros have no control of the press and negative...