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Arthur Solomon

Arthur Solomon
Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and was on the Seoul Peace Prize nominating committee. He can be reached at arthursolomon4pr@juno.com.
Why breaking the cookie mold is important in the PR business

Why breaking the cookie mold is important in the PR business

I’ve often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box. As a novice freelance reporter, I caught the eyes of...

Statements a PR person should not take seriously

Statements a PR person should not take seriously

Over the years, I’ve been called many things during my PR career: A gatekeeper, a purveyor of false information, a distorter of the truth, a defender of the indefensible, a maverick, and a cynic. The first four comments were made to me by journalists who didn’t know...

How my Covid customer experience with CVS changed my philosophy of life

How my Covid customer experience with CVS changed my philosophy of life

Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...

How PR can get noticed by top management: Create your own program

How PR can get noticed by top management: Create your own program

Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to...