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Arthur Solomon

Arthur Solomon
Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and was on the Seoul Peace Prize nominating committee. He has been a key player on Olympic marketing programs and also has worked at high-level positions directly for Olympic organizations. During his political agency days, he worked on local, statewide and presidential campaigns. He can be reached at arthursolomon4pr (at) juno.com.
How my Covid customer experience with CVS changed my philosophy of life

How my Covid customer experience with CVS changed my philosophy of life

Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...

How PR can get noticed by top management: Create your own program

How PR can get noticed by top management: Create your own program

Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to...

Daily PR lessons that can be learned by reading newspapers

Daily PR lessons that can be learned by reading newspapers

After several years of being a freelance reporter for a number of New York daily newspapers, I was offered a full-time job at one of them. But it wasn’t as a reporter. I was assigned to a news desk, where I had to read all of the competing newspapers to see if they...

2021 in review: PR lessons learned from a terrible year

2021 in review: PR lessons learned from a terrible year

The year 2021 has provided some important lessons for PR practitioners. Unfortunately, all of them are the result of sad events. In the order of the most recent, as of December 15, here are several that I consider provide PR lessons that relate to our business.  ...

How the wrong spokesperson can be detrimental to your client

How the wrong spokesperson can be detrimental to your client

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients...

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...