I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business. I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the...

PR rules you won’t learn in comms school textbooks
Ours is a craft that has tenets that date back to the founding fathers—not of our country, but of public relations. And many of those do-it-by-the-book rules are still taught in communication schools and are practiced today at PR agencies large and small. But there...
PR lessons to remember from the Pete Rose and Brent Musburger situations
For years, many years, I’ve been writing and telling PR practitioners that once a client has had a PR crisis it’s embedded in the client’s DNA and can resurface any time. And I’ve counseled that PR account handlers should always be prepared for a crisis to reappear. ...
Welcome to PR, comms grads! Here’s what you should know when interviewing for a PR job
Hordes of PR grads are now or will soon be applying for positions at agencies. Some from elite schools will be granted interviews by elite agencies. Others from lesser colleges might seek employment at the many “mom and pop” and mid-size agencies out there. Both are...
New sports broadcasting textbook is a must read for aspiring and novice sportscasters—and contains key lessons for PR
There is no statistic that accurately states the number of sportscasters in the United States, but one thing is certain: it’s a highly competitive business (as is the public relations business). Another thing that is certain is that relatively few sports announcers...
PR lessons from headline news: Trying to camouflage company warts doesn’t work
It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help society. Three of the most visible businesses that...
Customer service catastrophe: My exasperating dealings with United Healthcare
On Sept. 8, 2023, this website published an article I wrote titled, “The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines.” The essay detailed my correspondence with American Airlines after I wrote AA about a...
Important PR lessons from the Signal chat app security snafu
During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...
Mega sporting events need mega-defensive PR strategies
The 2025 Super Bowl is now history. The 2025 Major League Baseball season hasn’t yet begun. Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots. And the 2026 Winter...
Before the next Olympics: Prepare a PR back-up plan and consider crafting an international sports marketing plan
Now that the Super Bowl is history, sports marketers will be focusing their attention on the next edition of the Olympic Games, which will be held in 2026 in Italy—specifically in Milan, Cortina d'Ampezzo. The marketers and their PR arms should prepare a “what if we...
Drawbacks of mega sports marketing accounts like the Super Bowl and Olympics for PR
Many PR people think that being assigned to a Super Bowl account (this year’s game will be played on Feb. 9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. As the sports marketing guru at Advance Public Relations for 10 years,...
My very own predictions for 2025—with a major one for employees in our business
This is the time of the year when everyone in our egocentric business thinks they know what will happen in 2025. So here are my predictions. (But unlike other know-it-alls, my advice to readers is to not bet on them being correct.) By Category Media Because of Meta’s...