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Arthur Solomon

Arthur Solomon
Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He also traveled internationally as a media adviser to high-ranking government officials. He now is a frequent contributor to public relations publications, consults on public relations projects and was on the Seoul Peace Prize nominating committee. He can be reached at arthursolomon4pr@juno.com.
How the wrong spokesperson can be detrimental to your client

How the wrong spokesperson can be detrimental to your client

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients...

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...

Trite phrases used by the media that PR pros should never use

Trite phrases used by the media that PR pros should never use

My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And...

COVID’s handling offers lessons on how not to make a PR crisis worse

COVID’s handling offers lessons on how not to make a PR crisis worse

Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that...

8 media relations lessons from the Senate impeachment trial

8 media relations lessons from the Senate impeachment trial

The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...

February 9 was a tale of 3 PR crises—and one common denominator

February 9 was a tale of 3 PR crises—and one common denominator

When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...