There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember: Reporters are bombarded with pitches from PR people to write about their client’s promotions, the overwhelming majority of which have no...
For a few weeks every two years the Olympic Games dominates the sports scene in the U.S. – but not completely. During those few weeks of a 52 week year Olympic athletes are covered by NBCU, the network that has televised the past several Olympics in the U.S. and is...
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the...
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important...
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble...
NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
Many of the world’s best warm-weather athletes will soon compete for the gold in the Paris 2024 Olympics, which will begin on July 26. So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or...
If history repeats itself, and it certainly will during the Summer Olympic Games in Paris (from July 26 to August 11), some athletes will not only take home gold medals, but will win another type of gold—lucrative endorsement deals with brands. Also if history repeats...
There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time...
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los...
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact,...