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Liam Bayford

Liam Bayford
Liam Bayford is a marketing analyst who loves sharing his experiences with a broader audience. Besides his marketing interests and skills, he also loves doing different crafts for his friends and relatives.
5 PR challenges of the modern hiring market—and their solutions

5 PR challenges of the modern hiring market—and their solutions

In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent. The digital age has ushered in a new era of transparency and...

The role of effective communication in exceptional customer support

The role of effective communication in exceptional customer support

Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...

4 digital marketing trends that benefit financial services

4 digital marketing trends that benefit financial services

When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....

Tips and insights for overcoming language barriers in marketing and PR

Tips and insights for overcoming language barriers in marketing and PR

Language is an essential factor that shapes the world of business and communication, and it is crucial to the success of any marketing and public relations campaign. However, language barriers can pose significant obstacles to achieving these goals, leading to missed...

How to use marketing to promote your business’s global expansion

How to use marketing to promote your business’s global expansion

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...