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Liam Bayford

Liam Bayford
Liam Bayford is a marketing analyst who loves sharing his experiences with a broader audience. Besides his marketing interests and skills, he also loves doing different crafts for his friends and relatives.
Tapping the advantages of influencer marketing and PR for CBD brands

Tapping the advantages of influencer marketing and PR for CBD brands

In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...

Elevating your reputation as a property owner to attract investors

Elevating your reputation as a property owner to attract investors

In a year where profits in the real estate market have soared to an impressive $431,000, an influx of enthusiastic new investors is reshaping the industry. Rental properties, known for their potential to yield massive income, have become an attractive venture. Yet,...

10 ways that sustainable packaging impacts brand success 

10 ways that sustainable packaging impacts brand success 

In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...

Unlocking the benefits of integrated PR and marketing campaigns

Unlocking the benefits of integrated PR and marketing campaigns

In today's rapidly evolving business landscape, organizations are constantly searching for innovative ways to reach their target audiences and achieve their goals. In this pursuit, the integration of public relations and marketing campaigns has emerged as a powerful...

PR strategies for global businesses entering a foreign market

PR strategies for global businesses entering a foreign market

Expanding into international markets demands a company's keen attention to global public relations endeavors. Given the diverse cultural, economic, and political landscapes across target markets, a well-crafted and thorough public relations strategy is essential. The...

How SaaS helps you scale your business faster and cheaper

How SaaS helps you scale your business faster and cheaper

In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....

5 PR challenges of the modern hiring market—and their solutions

5 PR challenges of the modern hiring market—and their solutions

In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent. The digital age has ushered in a new era of transparency and...

The role of effective communication in exceptional customer support

The role of effective communication in exceptional customer support

Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...