As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024—one that might suggest marketing activity in the financial services industry mirrors...

Financial marcomms: Its 30-year evolution seen through an awards show lens
As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to...