Kevin Windorf

Kevin Windorf
Kevin Windorf is CEO of Financial Communications Society.
Marketing momentum: Does a bull market ignite financial communications?

Marketing momentum: Does a bull market ignite financial communications?

As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024—one that might suggest marketing activity in the financial services industry mirrors...