Public Relations
Why Bollywood power players are going after Indian media

Why Bollywood power players are going after Indian media

Headlines across the world recently announced that some of the top filmmakers in Bollywood, based in India’s film industry capital, Mumbai, have filed a lawsuit accusing two TV news channels of “irresponsible, derogatory, and defamatory remarks…” According to media...

The role of earned media in lead generation

The role of earned media in lead generation

Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...

3 ways to make security a USP for your business

3 ways to make security a USP for your business

In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that...

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