The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their...
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with...
In today's fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales...
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor—data—is probably the most important to hyper-personalized lead...
In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the...
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious...
When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and...
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...
Looking to attract more cases and prospective clients for your law firm? Wondering how you can effectively promote your practice and boost business growth through strategic public relations efforts? Are you ready to discover how PR can help you establish yourself as...
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer...