Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many,...
Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models...
PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly...
As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly...
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during...
Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. New research from Atlassian Corporation confirms American employees want...
With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...
You put your all into your business and want it to succeed. You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as...
A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3...
What draws younger consumers like Gen Z and Millennials to influencers? New research from brand strategy and trend forecasting firm Cassandra takes a deep dive into the influencer space today to understand what gives influencers their influence, what brands need to do...
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of applause. But once the...
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...