Public Relations
The art behind marketing—bringing visual campaigns to life

The art behind marketing—bringing visual campaigns to life

Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models...

5 sensible tips for streamlining your PR campaign

5 sensible tips for streamlining your PR campaign

PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly...

What’s trending in 2020—and how can brands best adapt?

What’s trending in 2020—and how can brands best adapt?

With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...

Why happy employees are key for your business success

Why happy employees are key for your business success

You put your all into your business and want it to succeed. You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as...

5 comprehensive ways to appeal to modern-day consumers

5 comprehensive ways to appeal to modern-day consumers

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...

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