Public Relations
5 ways to update and improve your marketing strategies

5 ways to update and improve your marketing strategies

When you're running a business, there can be so many things to think about. Because of this it may sometimes be easy to forget about your comms and your marketing strategies. However, keeping your marketing strategies updated can be important for gaining new business,...

6 telltale signs of a doomed influencer campaign in 2021

6 telltale signs of a doomed influencer campaign in 2021

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...

5 ways COVID has changed tourism PR—for the better

5 ways COVID has changed tourism PR—for the better

The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...

9 effective SEO tactics for optimizing your website

9 effective SEO tactics for optimizing your website

Are you struggling to get the desired traffic and conversions from your website, despite making your best efforts? Chances are that you might be missing some key SEO aspects and need to optimize your website to change that. So, how can you optimize your website for...

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