Brands across a spectrum of categories are experimenting with metaverse offerings as retailers look to innovate new e-commerce experiences that rival in-store shopping. But how much real opportunity do these immersive virtual spaces present for brands to grow their...
Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...
New research from conversational AI firm LivePerson explores evolving consumer preferences around calling and messaging, and how these preferences change in light of specific situations. The firm’s survey found widespread demand for unified, human-feeling customer...
Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...
New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles. The firm’s third annual...
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive....
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation...
Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston...
For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR...
A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from....
As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....