Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you're flying blind in a world that moves at the speed...
6 key applications of AI in digital marketing—plus case studies, challenges and future trends
Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their...
The evolution of gaming PR: Building communities and crafting digital narratives
In the ever-expanding world of video games, public relations plays a pivotal role in shaping the narrative around a game and fostering lasting relationships between developers, players, and the media. The rise of social media, streaming platforms, and influencer...
The role of earned media in enhancing brand reputation
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...
What’s certain to happen in the weeks leading up to the Super Bowl—and 7 ways PR can best prepare
The 2025 Super Bowl will take place on Feb. 9 at the Caesars Superdome in New Orleans, home of the Saints. While the teams that will play in the game will not be known for many weeks, PR practitioners can still be sure of the following: Positive earned media for...
A deep dive into Google Tag Manager: A powerful weapon for SEO professionals
The digital landscape keeps changing rapidly, sometimes faster than people can adapt. Businesses need solid, data-driven decisions to stay ahead and achieve success. Understanding how web users interact with a website is essential. While Google Analytics provides...
The transformation of entertainment PR in the age of digital disruption
The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which...
8 leading tools for auditing and analyzing websites in 2025
Every click on your website is a potential customer. Having mere seconds to grab attention, your website’s effectiveness can make or break your success. When visitors land on your page, they should immediately understand what you offer and how it benefits them. If...
The infamous “He-Man” PR blunder: The maligned case of Mattel’s 80s action figures
Toy PR campaigns are often built on the desire to create lasting cultural phenomena—brands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make...
9 ways to maximize business efficiency with advanced Power BI solutions
Data efficiency isn’t just a competitive advantage, it’s a necessity. Power BI goes beyond simple reporting. A robust business analytics tool, it offers real-time analytics, advanced visualizations, and automated processes to optimize and empower teams. Be it...
The future of technology PR: Building relationships, managing innovation, and driving global conversations
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an...
Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...