Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the...
From promises to action: PR counselors must help companies chart their path
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in response to the year’s...
Family businesses command a ‘reputational premium’ among the public
Family businesses tend to get more respect from the public than other businesses, according to new research from London-based specialist communication agency Transmission Private. Based on a 2,000-person survey conducted by OnePoll, branding a private company as a...
5 ways to update and improve your marketing strategies
When you're running a business, there can be so many things to think about. Because of this it may sometimes be easy to forget about your comms and your marketing strategies. However, keeping your marketing strategies updated can be important for gaining new business,...
6 telltale signs of a doomed influencer campaign in 2021
Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...
6 tips for differentiating your brand by improving customer service
Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service....
Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift
It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center...
A PR insiders’ guide to navigating influencer marketing during a pandemic
To no one's surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant...
5 ways COVID has changed tourism PR—for the better
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...
How corporate boards are navigating governance challenges in the COVID era
As the age of COVID rolls on (and on), new research from the National Association of Corporate Directors (NACD), representing more than 21,000 board members, analyzes survey responses from directors worldwide, exploring how boards across the globe are navigating the...
February 9 was a tale of 3 PR crises—and one common denominator
When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...
9 effective SEO tactics for optimizing your website
Are you struggling to get the desired traffic and conversions from your website, despite making your best efforts? Chances are that you might be missing some key SEO aspects and need to optimize your website to change that. So, how can you optimize your website for...