Public Relations
Preparing for the perpetual PR problem—client crises

Preparing for the perpetual PR problem—client crises

Despite the best efforts of PR practitioners to help clients during a crisis with a by-the-book, supposedly proven crisis plan, history shows four realities: Clients want negative news stories stopped, but crisis PR pros have no control of the press and negative...

Why beauty brands need to revamp customer journeys

Why beauty brands need to revamp customer journeys

New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The firm’s new survey generates a snapshot of current beauty spending and...

5 PR strategies every tech company needs to know

5 PR strategies every tech company needs to know

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. How is your marketing strategy? Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team. You may...

How to improve the ROI of your social media marketing efforts

How to improve the ROI of your social media marketing efforts

Social media has become a crucial channel for marketers. It can help you boost your brand’s reach, generate leads, build a loyal following, and remain competitive. But can you prove that your social media efforts are generating results? It’s extremely critical for you...

Polling through a pandemic—methods and madness

Polling through a pandemic—methods and madness

From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since...

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