Customer service has emerged as the key differentiator for successful brands and businesses in 2020, and smart marketers are focusing intently on the seamlessness and ease of the full customer journey to deliver the best experiences. New research from cloud contact...
To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer...
Among my clients I admire most is an Indian-born female executive who grew up extremely poor and has risen to become CEO. In her youth, there was no internet and little news flow from outside her home country, so she grew up depending on what parents and family told...
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...
Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it...
This year’s list of emerging food trends from nutrition leader ADM is strongly influenced by behavioral and societal changes that have emerged since the beginning of COVID, including heightened feelings of anxiety and stress, shifting priorities, changes in social...
Headlines across the world recently announced that some of the top filmmakers in Bollywood, based in India’s film industry capital, Mumbai, have filed a lawsuit accusing two TV news channels of “irresponsible, derogatory, and defamatory remarks…” According to media...
We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. This brand-safety issue is a result of brand ads appearing alongside extreme or dangerous content, which often gives consumers the impression...
Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. expect customer support to get more empathetic or more responsive—and in some cases, both, according to new research from customer service solution Hiver. The firm surveyed 1000...
In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that...
COVID depression is setting in again, and this time it’s likely to disrupt the most wonderful time of the year—and the most important, for brands and retailers. New research from professional services network KPMG found that consumers plan on buying fewer gifts and...