My marketing advice today is for CEOs and business owners. I'd like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of...
The segments hard-hit by the crisis—retail, hospitality, travel, to name a few—are furiously working to get back on their feet and re-invent themselves for the ‘new normal’. Rarely has there been a time when the need for support from expert marketing agencies and...
Consumer behaviors have shifted wildly over the past year of the COVID-19 pandemic, and so too have ways in which brands interact with customers, reveals new research from global Fintech leader Broadridge Financial Solutions. While 70 percent of North American...
By now, most businesses understand the importance of having a blog, sharing original content, and increasing return on investment. But do you know blogging is about much more than just uploading content? It calls for a strategy of its own that takes time and patience...
Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to...
The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical...
One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social...
Like many of us who are endlessly working from makeshift desks, moving kids and cats out of Zoom calls, at the end of the day all I want to do is collapse in front of the TV. Within minutes, whether the show is brand new or a rerun from 40 years ago, I find myself...
For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the...
With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital...
Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that...
Study after study puts the failure rate for mergers and acquisitions at somewhere between 70 and 90 percent. Of course, every case is different, but while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. Too...