One of today’s fastest-growing social media platforms today is Instagram. The photo and video sharing network says that 90 percent of their accounts follow at least one business. Also, the Facebook-owned service said that more than a billion people not only use it...
Podcasts have taken off recently, and new research shows that for many listeners, podcasts are the best way for brands to engage them. According to a new study, podcast “Super Listeners”—Americans 18+ who listen to five or more hours of podcasts weekly—see podcasts as...
2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...
The media & entertainment industry ranks first out of the 10 industries featured in the recently released Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced emblem)....
While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...
Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead. However, this year is special. The COVID-19 pandemic heightened uncertainty in all sectors of life....
2020 has not been a normal year. In the wake of the COVID-19 pandemic, many businesses have either closed or scaled-down. However, many have also innovated and adapted, going from strength to strength and making significant profits along the way. Many of these...
A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...
You might expect fewer business launches in a year like this one, but despite all the extra challenges brought on by the COVID crisis, the number of new businesses started in the U.S. hit a 13-year high in 2020. A solid customer base is critical as it helps business...
In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest. In the 2009...
Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer. To get a current reading on the industry, PR M&A advisory firm Gould+Partners performed a spot survey with 52 firms responding. The firm tracked 2019...
Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...