How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as...
Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of...
Since the introduction of advanced large language models (LLMs) like ChatGPT and image generators like Stable Diffusion into the mainstream, the marketing industry has undergone a significant overhaul. AI-generated content has become increasingly popular with...
European gambling and casino PR programs have frequently pushed the boundaries of creativity and effectiveness to attract and retain players. They have always been regarded as creative and out of the box. Here are 20 of the greatest real-life gambling promotions ever...
A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...
Many PR crisis specialists believe that not replying to a negative news article is tantamount to an admission of guilt and that it must be answered. I’ve never agreed with that. I’ve always believed that it depends on the circumstances. If the article is about a major...
Holiday: the name itself means happiness. The season of holidays brings happiness, fun, and the kindness of getting together with loved ones. However, along with all this, it also brings the stress of hustle-bustle at airports, highways, and travel issues. So, to...
If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....
Influencer marketing dominates these days—it can drive engagement and conversions. In fact, 71 percent of marketers believe influencer partnerships are great for business. Meanwhile, email marketing has long been a potent tool for building and maintaining...
In the dynamic world of digital PR and marketing, where effective communication and targeted outreach are crucial, LinkedIn Sales Navigator stands out as a powerful tool. Designed to help professionals find and engage with prospects, this advanced LinkedIn feature...
I’ve long said that the IOC’s claim that the Olympics brings people together doesn’t hold water. On September 11, my contention was confirmed when French officials said, “French authorities foiled three plots to attack the Olympic and Paralympic Games in Paris and...
In today’s digital landscape, a brand's reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management...