Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool. People...
10 ways you can use social media to improve your customer service
Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media...
The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work
Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
10 ways to manage risk and reputation through PR and legal integrated communications
The lifeblood of any business is public perception. If the public perceives your business to offer a great product or service, they’re likely to participate in your marketplace and make a purchase. On the other hand, if your business has a negative reputation, people...
10 creative ways to use QR codes in media communications and PR
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...
5 steps for navigating the shift to first-party data in public relations
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
7 tips for developing marketing capability for your business—and how it enhances your PR
Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year
What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be...
Telling your story, amplifying your reach: The power of content marketing for startups
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....