You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller...
With technology becoming more advanced over time, most businesses are slowly working on new ways of reaching their customers. Unfortunately, this can be an overwhelming experience for many as they figure out where to allocate their marketing resources. While you can...
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet...
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...
Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...
How can you be sure to get the most out of your influencer investment? It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm...
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...
When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions...
The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR....
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm...
One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers...
The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they...