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Public Relations
How to create a PR marketing funnel 

How to create a PR marketing funnel 

You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller...

8 of the most effective marketing channels for businesses

8 of the most effective marketing channels for businesses

With technology becoming more advanced over time, most businesses are slowly working on new ways of reaching their customers. Unfortunately, this can be an overwhelming experience for many as they figure out where to allocate their marketing resources. While you can...

5 ways to adapt content marketing in the age of COVID-19

5 ways to adapt content marketing in the age of COVID-19

COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...

3 ways digital PR and SEO work together

3 ways digital PR and SEO work together

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...

4 communication mistakes that could be costing you clients

4 communication mistakes that could be costing you clients

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...

4 ways technology is changing the public relations industry

4 ways technology is changing the public relations industry

The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR....

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