Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....
US tech firms to European PR agencies: ‘We expect more than media relations’
Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex. New research from tech PR and...
How to utilize behavioral science to enhance mobile marketing
To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile...
Tomorrow’s C-suite: New research sizes up AI-driven leadership in the future—new exec titles will include the Chief AI Officer
As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the...
3 ways you can transform your employees into digital PR ambassadors
A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a...
The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines
On August 28, The U.S. Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department’s rule prohibiting tarmac delays of three...
The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful commerce
With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving. New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers...
3 creative tips for optimizing PR campaigns using sales data
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...
Brands spend too much time looking at categories—and not enough listening to consumers
Despite consumers' voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift...
7 ways PR can help logistics businesses grow—and how to set up a strategy
The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the...
As the FTC probes ChatGPT developer over consumer protection violations, nearly 9 in 10 online shoppers are calling for AI regulation
Much like the world wide web in the early 2000s, generative AI seems like it’s in a “wild west” phase—as businesses and consumers explore the true potential of the new tech, there are plenty of warnings and red flags being thrown, yet a notable lack of regulatory...
6 steps to regaining customer trust after it’s been broken
Mistakes happen, both in life and in business. However, in business, some of those mistakes can lead to customer churn and to all-important trust being broken. If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses),...