Public Relations
6 steps for increasing your discoverability on Instagram

6 steps for increasing your discoverability on Instagram

One of today’s fastest-growing social media platforms today is Instagram. The photo and video sharing network says that 90 percent of their accounts follow at least one business. Also, the Facebook-owned service said that more than a billion people not only use it...

2021 vision: 5 predictions for B2B tech marketing

2021 vision: 5 predictions for B2B tech marketing

2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...

Marketing lessons that can be learned from online casinos

Marketing lessons that can be learned from online casinos

While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...

3 reasons why product branding is vital for your PR

3 reasons why product branding is vital for your PR

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...

Common misconceptions about Conversion Rate Optimization

Common misconceptions about Conversion Rate Optimization

Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...

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