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Sally Norton

Sally Norton
Sally Norton is an assistant editor at Miami Moving Guide.
Link building and public relations—two sides of the same coin

Link building and public relations—two sides of the same coin

When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...

Performing a crisis audit: 5 elements that play a crucial role

Performing a crisis audit: 5 elements that play a crucial role

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...

6 tips for preparing your digital marketing strategy for 2022

6 tips for preparing your digital marketing strategy for 2022

The new year is off and running. You know what that means: it's time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don't waste any time—start preparing your digital marketing strategy for 2022...

The critical role of PR in supporting the sales funnel

The critical role of PR in supporting the sales funnel

The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...

Proven ways to use PR to motivate your sales team

Proven ways to use PR to motivate your sales team

One of the dangers of running a company is forgetting to check in with your sales team. This does not mean just checking how many sales they do per month. There is a lot of pressure on salespeople because they communicate with clients and bring in the money. Due to...

6 industries that benefit from influencer marketing campaigns

6 industries that benefit from influencer marketing campaigns

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...

A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021

A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...

Why digital PR is important for SEO and link building

Why digital PR is important for SEO and link building

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising...

The critical role of PR in the service industry

The critical role of PR in the service industry

The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...

PR challenges CRM software can solve

PR challenges CRM software can solve

PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...

5 of the smartest tactics for social media management

5 of the smartest tactics for social media management

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social...

How to combine digital PR with SEO for outstanding results

How to combine digital PR with SEO for outstanding results

To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...