Sally Norton

Sally Norton
Sally Norton is an assistant editor at Miami Moving Guide.
Combining traditional PR and digital marketing for success

Combining traditional PR and digital marketing for success

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand. To succeed in today’s business world, brands need to combine the best...

What are the most effective B2B marketing strategies in 2020?

What are the most effective B2B marketing strategies in 2020?

The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the...

5 reasons why your business’s PR could benefit from CRM

5 reasons why your business’s PR could benefit from CRM

These days, customer relationship management is an integral part of running any kind of business. CRM software solutions present a more efficient way to organize PR work and all types of interactions with current clients and potential leads. CRM shouldn’t be viewed as...

How the coronavirus crisis is affecting digital marketing

How the coronavirus crisis is affecting digital marketing

The recent coronavirus outbreak has strongly affected all life spheres and brought significant changes in people’s lifestyles. As one might expect, this has had a very powerful impact on the global economy as well. While a lot of businesses are closing down and losing...

How to find the right PR office manager for your company

How to find the right PR office manager for your company

One of the essentials required for running a successful business is good management. When it comes to public relations, it is of utmost importance to have qualified and experienced staff and someone who can manage them in the best way. When PR strategies fail, the...

How to recognize valuable traits in remote workers

How to recognize valuable traits in remote workers

In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...

Emerging technologies that will transform digital marketing in 2020

Emerging technologies that will transform digital marketing in 2020

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! Not only has this fast-paced advancement changed every...

Solid strategies for extending the online reach of your blog

Solid strategies for extending the online reach of your blog

Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn't mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do....

An A-to-Z guide for positioning your brand online

An A-to-Z guide for positioning your brand online

Nowadays, online presence has a major role, if not the key role, in climbing up the business ladder. Whenever they need certain services or products, prospects turn to the Internet as one of the most useful and richest sources of information. Hence, it does not...

Inexpensive marketing strategies for those on a tight budget

Inexpensive marketing strategies for those on a tight budget

Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might...

Why content marketing is the future of any successful business

Why content marketing is the future of any successful business

If we look at the natural progression of marketing through the decades, we will notice an astonishing development. One of the most vital marketing branches, crucial for every business, is content marketing. In a few simple words, it is a strategic...

9 tips for converting marketing leads into sales

9 tips for converting marketing leads into sales

What is the best way to convert your leads into sales? You probably asked yourself this question many times. The answer is that there is no best waybecause all people are different. On another hand, there are smart and useful practices you can apply. What you can do...