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Elizabeth Wilkens

Elizabeth Wilkens
The future of public relations: AI and automation in the industry

The future of public relations: AI and automation in the industry

Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...

5 key elements of a successful PR campaign

5 key elements of a successful PR campaign

Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That's where a...

5 outdated PR strategies you need to avoid using

5 outdated PR strategies you need to avoid using

In the world of PR today, traditional tactics just don't cut it anymore. With the rise of digital technology and a massive shift in audience behavior, the time has come to embrace new strategies. The type that will help you reach your PR goals. In case you're still...

7 awesome travel PR campaigns of 2022

7 awesome travel PR campaigns of 2022

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There's a lot of rivalry for customers' attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to...

7 top fashion PR and marketing trends for 2023

7 top fashion PR and marketing trends for 2023

People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...

5 most important soft skills every PR professional should have

5 most important soft skills every PR professional should have

Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Possessing these talents and the knowledge...

How to combine content marketing and PR for maximum results

How to combine content marketing and PR for maximum results

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...

Link building and public relations—two sides of the same coin

Link building and public relations—two sides of the same coin

When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...