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Sally Norton

Sally Norton
Sally Norton is an assistant editor at Miami Moving Guide.
7 awesome travel PR campaigns of 2022

7 awesome travel PR campaigns of 2022

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There's a lot of rivalry for customers' attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to...

7 top fashion PR and marketing trends for 2023

7 top fashion PR and marketing trends for 2023

People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...

5 most important soft skills every PR professional should have

5 most important soft skills every PR professional should have

Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Possessing these talents and the knowledge...

How to combine content marketing and PR for maximum results

How to combine content marketing and PR for maximum results

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...

Link building and public relations—two sides of the same coin

Link building and public relations—two sides of the same coin

When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...

Performing a crisis audit: 5 elements that play a crucial role

Performing a crisis audit: 5 elements that play a crucial role

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...

6 tips for preparing your digital marketing strategy for 2022

6 tips for preparing your digital marketing strategy for 2022

The new year is off and running. You know what that means: it's time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don't waste any time—start preparing your digital marketing strategy for 2022...

The critical role of PR in supporting the sales funnel

The critical role of PR in supporting the sales funnel

The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...

Proven ways to use PR to motivate your sales team

Proven ways to use PR to motivate your sales team

One of the dangers of running a company is forgetting to check in with your sales team. This does not mean just checking how many sales they do per month. There is a lot of pressure on salespeople because they communicate with clients and bring in the money. Due to...

6 industries that benefit from influencer marketing campaigns

6 industries that benefit from influencer marketing campaigns

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...

A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021

A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...