Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might...
If we look at the natural progression of marketing through the decades, we will notice an astonishing development. One of the most vital marketing branches, crucial for every business, is content marketing. In a few simple words, it is a strategic...
What is the best way to convert your leads into sales? You probably asked yourself this question many times. The answer is that there is no best waybecause all people are different. On another hand, there are smart and useful practices you can apply. What you can do...
One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence. So, to be able to offer your staff the amount of...
Instagram is a social network that notes the biggest growth of all social platforms. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is. Nowadays,...
As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are...
It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best...
In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it's only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review. How would you react if we were to tell you...
It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and...
Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but...
Finding the best person for a high-level job isn’t an easy task for companies these days. Execs need to consider a lot of things, especially when they’re looking for a PR professional. So, what do you need to do in order to present the perfect traits they want in a PR...