Inexpensive marketing strategies for those on a tight budget

by | Oct 21, 2019 | Analysis, Public Relations

Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might end up with little or no money for marketing your business and your brand.

That was the bad news. The good news is that there are many inexpensive marketing strategies that are very effective and can bring you new clients and incoming businesses. Without further ado, here are our inexpensive marketing ideas that will not break the bank.

calculator on a paper with pinched metal money on top of it.

When there is no money left for marketing, use our inexpensive marketing strategies to advance your business.

Before we dive into concrete examples it is important to understand that expensive marketing tactics are not frowned upon. Of course, they can be very effective, but there are also many other great ways to market your business without spending a fortune. So, do not be hesitant to shift your money into a different department, where liquidity is much more needed and focus your marketing strategies on these great ideas. It is time to get creative!

Catch attention with videos

The great thing about making a video is that you do not need to hire professionals. Also, there is no need for purchasing fancy equipment. It is very likely that you can just use your iPhone to record your videos. There are predictions stating that by the year 2020, 80% of global internet traffic will be in form of videos. Thus, this is a great free way to make an impact with your news. Be versatile and creative. Your content must be relevant to your business. Think about what your potential audience is interested in and then tickle their curiosity. The important thing is that you entice your visitors and then convince them why your brand is worthy of their time and money.

Large, professional Sony camera set on a tripod.

Making videos with professional equipment is fantastic, but if you do not have it you can still make an interesting video by only using your iPhone or PC.

Using infographics is a great way to dazzle website visitors

They are easy and free. This is exactly what you want when you are pressed with other obligations and when your pockets are empty. However, infographics must be well designed. To conclude, money can be lacking but creativity cannot. People are known to respond better to visuals than to plain text, and that is exactly why you need to implement this marketing tactic into your brand strengthening plan. It is very likely that other sites will use your infographics, which will naturally drive traffic to your webpages. Bingo! That is exactly what you want. More eyeballs on your brand and everything that you can offer.

Your published content must be high quality

You do not have to be a writer to make up content for your website, social media pages, and other platforms. Yet, you do need to write about what you know. So, don’t stick your nose into things that you know nothing about because the readers will notice, and you will lose credibility. Of course, this is the total opposite of what you were aiming for. Therefore, stick to what you know. If you have some extra funding, you can hire a writer or a freelancer to write good pieces for you. Great texts or posts will stay on your platforms and are a great long-term investment in your brand.

You should never neglect your current subscribers

Every business has a list of followers or subscribers. These individuals already know your business and they actually want to hear from you and know what is going on with your brand. By no means should you neglect them. You are searching for new business and clients, but if you lose the old ones you will be right where you started. After all, your business is up and running because of your current customers and clients. Show them gratitude by keeping them informed and in the loop. For example, you can have a monthly newsletter sent out to all your subscribers. Similarly, you can send them coupons, sales news and other details that will motivate them to pay attention to you.

a group of people holding shopping bags and standing together.

If you are having a sale or discounts, do not fail to inform your subscribers. They will be happy to know they can save some money if purchasing your product or services.

Guest posting can be a great trick up your marketing sleeve

Why would you make something that is high-quality content and then post it on somebody else’s website? Well, the answer is easy. Free exposure for your business. What better consequence from one of the best inexpensive marketing strategies. In your content, you will mention your business and you will provide direct links to your website. Consequently, you will get more traffic on your website which will indeed boost your rankings.

When you have something to share do it live

We haven’t talked a lot about social media usage in marketing because that is one of the best inexpensive marketing strategies that everybody is aware of already. However, we also haven’t talked about combining multiple strategies into one. Social media and live videos equal marketing heaven. YouTube, Instagram and Facebook all have options for live streaming. This should be your number one choice between all inexpensive marketing strategies if you want live interaction with your consumers. For example, during live broadcasting you can organize a contest, Q&A, respond live to comments, etc. In the long run, you should have a social media advertising calendar and make sure you are regularly presenting your brand on multiple social media platforms.

Man holding a tablet and watching YouTube.

Use YouTube to not only share your videos but also for sharing things like broadcasts, question and answer sessions and everything else that your consumers find interesting.

As you can see, most of our inexpensive marketing strategies are free. Some require a little investing, but it still comes out as a very symbolic and low finance investment. In the end, if you need to pinch pennies you should not worry about marketing and branding. There are many creative and effective ways to make sure your business is presented in a positive and attractive manner.

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Sally Norton
Sally Norton is an assistant editor at Miami Moving Guide.

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