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Sally Norton

Sally Norton
Sally Norton is an assistant editor at Miami Moving Guide.
Proven ways to use PR to motivate your sales team

Proven ways to use PR to motivate your sales team

One of the dangers of running a company is forgetting to check in with your sales team. This does not mean just checking how many sales they do per month. There is a lot of pressure on salespeople because they communicate with clients and bring in the money. Due to...

6 industries that benefit from influencer marketing campaigns

6 industries that benefit from influencer marketing campaigns

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...

A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021

A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...

Why digital PR is important for SEO and link building

Why digital PR is important for SEO and link building

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising...

The critical role of PR in the service industry

The critical role of PR in the service industry

The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...

PR challenges CRM software can solve

PR challenges CRM software can solve

PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...

5 of the smartest tactics for social media management

5 of the smartest tactics for social media management

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social...

How to combine digital PR with SEO for outstanding results

How to combine digital PR with SEO for outstanding results

To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...

Marketing and PR trends that are impacting the Fintech industry

Marketing and PR trends that are impacting the Fintech industry

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer...

Combining traditional PR and digital marketing for success

Combining traditional PR and digital marketing for success

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand. To succeed in today’s business world, brands need to combine the best...

What are the most effective B2B marketing strategies in 2020?

What are the most effective B2B marketing strategies in 2020?

The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the...

5 reasons why your business’s PR could benefit from CRM

5 reasons why your business’s PR could benefit from CRM

These days, customer relationship management is an integral part of running any kind of business. CRM software solutions present a more efficient way to organize PR work and all types of interactions with current clients and potential leads. CRM shouldn’t be viewed as...