Despite—or maybe because of—its many challenges, 2020 heightened the need for communications services, perhaps for good, finds new research from global communications network IPREX about the lessons of last year and implications for 2021 for the independent PR and...
2020 turned many things upside down--from the mundane rhythm of our day-to-day lives to the larger shift in how individuals interact with, evaluate, and engage with brands. But as social justice conversations broke out online, many organizations were confronted with...
Over the last couple of decades, media—and with it, public relations—has both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own...
Artificial intelligence transforms many sectors and facilitates the work of professionals working in hundreds of different occupations. However, when we think about AI, public relations is not the very first discipline that comes to mind. And that got us wondering;...
After more than a year of COVID-19 restrictions in the U.S., consumer shopping habits have changed dramatically. New research from CPG-focused sales and marketing firm Acosta breaks down changes in shopping behaviors—and identifies four distinct consumer groups that...
The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit....
Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear...
Public relations and marketing strategies often go hand-in-hand, but they are not always one-size-fits-all and many of the ones easily researched are geared towards business-to-consumer companies. So how can a business-to-business company successfully build the right...
Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...
Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...
“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...
After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about...