A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...
Many PR crisis specialists believe that not replying to a negative news article is tantamount to an admission of guilt and that it must be answered. I’ve never agreed with that. I’ve always believed that it depends on the circumstances. If the article is about a major...
Holiday: the name itself means happiness. The season of holidays brings happiness, fun, and the kindness of getting together with loved ones. However, along with all this, it also brings the stress of hustle-bustle at airports, highways, and travel issues. So, to...
If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....
Influencer marketing dominates these days—it can drive engagement and conversions. In fact, 71 percent of marketers believe influencer partnerships are great for business. Meanwhile, email marketing has long been a potent tool for building and maintaining...
In the dynamic world of digital PR and marketing, where effective communication and targeted outreach are crucial, LinkedIn Sales Navigator stands out as a powerful tool. Designed to help professionals find and engage with prospects, this advanced LinkedIn feature...
I’ve long said that the IOC’s claim that the Olympics brings people together doesn’t hold water. On September 11, my contention was confirmed when French officials said, “French authorities foiled three plots to attack the Olympic and Paralympic Games in Paris and...
In today’s digital landscape, a brand's reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management...
I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if intensive media training,...
In the digital age, where information is readily accessible and news spreads rapidly through social media and online platforms, the relevance of press releases may seem questionable to some. However, the press release remains a powerful tool in 2024 for businesses and...
Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations...
Corporate marketing plays a key role in establishing and strengthening your brand's presence. It focuses on promoting your company’s overall identity, which helps shape perceptions and build long-term trust. In this blog, we’ll explore ten practical strategies to...