The home renovation industry has experienced significant growth in recent years, driven by rising homeowner interest in remodeling and improving their living spaces. In this competitive market, digital public relations and marketing have become pivotal in connecting...
AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR
As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but...
How PR and marketing can give your B2B marketplace a competitive edge
It is not easy to enter and thrive in the B2B marketplace; the frequent trends and strategies have brought significant changes. It is no longer effective to use a straightforward method and stand tall in the market, let alone foster trust and reliability among the...
Tips for applying PR techniques to cultivate digital mindfulness
Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being....
A comprehensive marketing plan for event organizers
Planning and hosting an event is a huge task. From the first idea of doing an event to its execution on the big day, everything about it has to be perfect. To determine the real value of your event, you must focus on one outcome: the interest and attention of your...
The benefits of STP marketing in building a strong brand reputation, and how to employ this model
Every PR professional out there needs to employ the most effective marketing strategies if they want to protect their clients’ competitiveness, grow their profits, retain their hard-won customers, and, ultimately, strengthen their brand reputation. But with such a...
PR lessons from the 2024 election that can be applied to non-political PR accounts
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...
The evolving landscape of B2B PR: Embracing digital transformation
In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved...
Digital Marketing’s Ongoing Battle with Cybersecurity
In the age of digital commerce, marketing strategies increasingly hinge on data—data about consumers, their behaviors, and preferences. This wealth of information has revolutionized the way businesses engage with their audiences, allowing for hyper-targeted campaigns...
Election Day PR insights: Strategies to prevent a client’s comments from being misused by the opposition
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...
Breaking through a nonstop news cycle in 2025: Tips for healthcare PR
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...