With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. But new research from experience management firm First...
What is PR? Here’s a more applicable description for today
One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...
2021 campaigns will need empathy, creativity and connectivity
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Leaning on previous years’ insights, leading marketers...
9 ways good PR can improve your business
Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....
10 great email subject lines for your marketing outreach
Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...
During 2020’s online holiday shopping boom, consumers will expect sustainable packaging
As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for...
Understanding the hows and whys of PR
Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...
Rebranding for better alignment: How marketing, brand & PR work together
Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. A rebrand should be no different. There’s much more to rebranding than simply changing a logo or the font of your company’s name. Branding plays a significant...
Law firm PR: In era of remote engagement, actionable guidance remains crucial
By bringing in-person client interactions to a virtual halt, the COVID-19 pandemic has triggered a digital content explosion as law firms compete for the attention of clients and prospects. A new study from B2B PR firm Greentarget of in-house counsel shows that...
5 tips for beginning a career in public relations
Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...
The struggle is real: Brand marketers continue to miss the mark on consumer engagement
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a...
7 tips to market your latest PR campaign
Becoming a small business owner can be challenging these days. With a limited budget, you want to be sure you are making the right choices. You need new customers. You also need to retain old ones. So you must be sure you’re investing in good public relations. It is...