Public Relations
What is PR? Here’s a more applicable description for today

What is PR? Here’s a more applicable description for today

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...

9 ways good PR can improve your business

9 ways good PR can improve your business

Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....

10 great email subject lines for your marketing outreach

10 great email subject lines for your marketing outreach

Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...

Understanding the hows and whys of PR

Understanding the hows and whys of PR

Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...

5 tips for beginning a career in public relations

5 tips for beginning a career in public relations

Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...

7 tips to market your latest PR campaign

7 tips to market your latest PR campaign

Becoming a small business owner can be challenging these days. With a limited budget, you want to be sure you are making the right choices. You need new customers. You also need to retain old ones. So you must be sure you’re investing in good public relations. It is...

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