Public Relations
How can you apply AI for more effective public relations?

How can you apply AI for more effective public relations?

Artificial intelligence transforms many sectors and facilitates the work of professionals working in hundreds of different occupations. However, when we think about AI, public relations is not the very first discipline that comes to mind. And that got us wondering;...

5 essential sections to include in your influencer media kit

5 essential sections to include in your influencer media kit

The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit....

6 tips for creating a successful B2B PR strategy

6 tips for creating a successful B2B PR strategy

Public relations and marketing strategies often go hand-in-hand, but they are not always one-size-fits-all and many of the ones easily researched are geared towards business-to-consumer companies. So how can a business-to-business company successfully build the right...

Why chatbots are essential for your crisis management plan

Why chatbots are essential for your crisis management plan

Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...

A look at communications ethics in times of crisis

A look at communications ethics in times of crisis

“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...

How to Prepare For, Respond to and Resolve a Crisis in 2021

How to Prepare For, Respond to and Resolve a Crisis in 2021

After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about...

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