The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...
Lisa Arledge Powell is the president of MediaSource, an award-winning communications agency that specializes in helping brands reach their business goals through strategic communications. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. Connect with Lisa on Twitter: @LisaArledge