It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...

Lisa Arledge Powell is the president of MediaSource, an award-winning communications agency that specializes in helping brands reach their business goals through strategic communications. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. Connect with Lisa on Twitter: @LisaArledge
Is media relations the new marketing? A new measurement method on the rise
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...