Real-time communications app PubNub announced findings from its first State of Chatsurvey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market...
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR...
Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at...
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also...
As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the...
Before I joined Coyne, I thought that running the communications for a university would be a great gig. I imagined myself in my huge mahogany office, overlooking the beautiful quad on a perfect spring day, wearing tortoise shell eyeglasses and developing incredibly...
There’s a clear diversity and inclusion movement in advertising. But new research by Getty Images reveals that nearly 80 percent of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising—that they...
Like never before, demand for digital content is on the rise. But not just static, lifeless content that’s simply been loaded to a website—today’s digital consumers expect more visually engaging content than that. Smart brands are dazzling their customers and...
The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the...
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...