Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...
On the heels of this week’s landmark Supreme Court ruling that the federal law barring sex discrimination in employment indeed applies to LGBTQ employees—an historic victory for LGBTQ people—boutique tech PR firm Bospar revealed new Pride survey data which found that...
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a...
There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...
As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency...
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...
As the country reopens, how do full-time employees feel about returning to work—and what safeguards would they like employers to put into place? New research from The Harris Poll and the Institute for Public Relations reveals that non-essential employees want to...
For a business to experience growth, it needs revenue, and for that to happen, it needs customers. How do businesses get customers, though? Through good marketing and PR! Painting a picture of your company to the media through PR campaigns can first raise awareness...
Even as COVID-19 unleashed fatal respiratory problems on the world, the phrase “I can’t breathe” quickly came to represent an even more sinister, culturally-engrained issue in the U.S. when George Floyd was killed by police on Memorial Day. New research from B2B...
It’s difficult to remember what ‘normal’ life truly looked like before the COVID-19 lockdown was implemented. We’ve become used to Skype family quizzes instead of Sunday lunches; online shopping instead of window shopping, queuing for our groceries instead of picking...
Are you determined to catapult your business right to the very top of its industry? If so, you’re going to need to draw up a comprehensive public relations strategy. To find out how you can use PR to grow your business, be sure to read on. Makes it easy for customers...