Companies large and small understand the importance of investing in marketing. Many of the leading ones spend more than 20% of their revenue on marketing. Some even spent close to 50%! The goal is to get more exposure, reach your target audience, and drive engagement,...
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return...
With the advance of social media platforms, multi-channel markets, the Internet of things, and omnichannel campaigns, many businesses are trying their best to navigate this field in terms of marketing and public relations. The first step in maximizing the return on...
Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher...
The best brands usually have a story or two to tell, but shouting them from the virtual rooftops can be a fruitless exercise if no one is around to hear, or listen, for that matter. This is where online PR comes bursting into life. When done right, it can be a...
Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and...
The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...
I am a reformed Mets fan, but until now I was unaware that July 1st is “Bobby Bonilla Day.” Apparently, this is the date each year the Metropolitans pay about $1.19 million to the former All-Star, part of their deal made in 2001 to buy out the slugger’s $5.9 million...
No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and...
Despite significant hurdles created by the pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million launches, according to new research from...
Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional "B2B" and "B2C" services and communications to more personalized "B2I" services and...
There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As...