New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...
Web 3.0 PR is a concept that examines trends and new innovations in order to gain a better understanding of the internet. It's not only getting better; it's radically altering our perceptions of the Internet. Web 3.0 marketing includes more than just websites and SEO....
The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are looking to pursue a career in the field. Having...
Despite the promise of artificial intelligence, many AI business initiatives seem to keep running into roadblocks. In a new survey from enterprise machine learning (ML) platform Comet, hundreds of ML practitioners were asked about their experiences and the factors...
When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....
Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....
New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.” The firm’s latest...
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
While three-quarters (77 percent) of respondents in a new business survey say they work in an environment where it is safe to fail in the name of innovation, 38 percent said their companies are not investing enough in innovation, 35 percent cited the lack of clear...
The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...
Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers' changing media habits, according to new research from Nielsen. The firm’s new 2022 annual marketing report, Era of Alignment, the first global report of its...
The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy...