Public Relations
Developing intuition to tell a brand story data can’t

Developing intuition to tell a brand story data can’t

When we have key decisions to make, we look outside for the answer. We turn to Google, we read books, we ask our friends, we consult experts. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are...

5 key considerations for improving your business today

5 key considerations for improving your business today

Every business has room for improvement, which means they also have room to grow. If you're wondering what you can do to pump a little life into your business, here are some suggestions that might get the creative juices in your mind flowing. 1. Cash flow Nothing can...

5 tips for running a 100% remote business after COVID

5 tips for running a 100% remote business after COVID

Millions of businesses have been forced to lock their office doors and transition to remote teams. And while this pandemic will eventually end, it’s possible that many of these businesses, including yours, will never return to the traditional office. Are you prepared...

Things about PR that I question as a 30-year industry vet

Things about PR that I question as a 30-year industry vet

For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen. But some PR practitioners, like myself, who entered the PR business after being a journalist, also have found fault with an aspect of...

8 tips for improving the business side of your PR firm

8 tips for improving the business side of your PR firm

Working in PR can be a fast-paced job, but when you’re also the owner of your PR firm, there is a lot more pressure. Running a business in any industry comes with challenges, but taking care of other individuals and companies’ reputations for a living can be an...

Navigating the media in 2020—what PR pros should know

Navigating the media in 2020—what PR pros should know

Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign,...

PR crisis playbook: Lessons learned from recent crises

PR crisis playbook: Lessons learned from recent crises

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...

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