Public Relations
Marketing in the Year of Smart Living—are we well?

Marketing in the Year of Smart Living—are we well?

Welcome to the Year of Smart Living. Consumers are hyper focused on health and wellness, filled with so much hope and promise for a better future that the category has exploded to $4.2 trillion. At the heart of that growth is the idea that tech and innovation have the...

6 ways PR drives business in an integrated age

6 ways PR drives business in an integrated age

Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...

Is YouTube the new Google for search engine optimization?

Is YouTube the new Google for search engine optimization?

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...

3 PR trends that help build awareness for niche businesses

3 PR trends that help build awareness for niche businesses

We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more...

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