We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful...
New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC...
Your company’s reputation has always been important, but in today’s digital environment, a great reputation is even more essential. Good PR can be the difference between increased sales and missed opportunities. Whether you sell products to other businesses or to end...
The beauty industry—and the concept of beauty—is being redefined by Generation Z, the young but world-weary (thanks to a lifetime spent on smartphones) sector that is reinventing culture right before our eyes. New survey-based insights from research and advisory firm...
Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication...
In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video....
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...
Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at...
Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging...
Since PR is such a crucial element of any type of business, there may be an assumption that it is easy to achieve good PR without much effort or thought. An excellent PR strategy can help a business to build a reputable brand and inspire greater engagement from its...
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...
Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...