There is a common misconception that nonprofits can operate in a vacuum without putting much time and effort into developing a sound business strategy. However, that couldn't be further from the truth. Just like any other business, a nonprofit must work to attract new...
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis. New research from global experience company...
Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to...
Today customers have many options when shopping whether online or offline. To make it worse, their attention spans are becoming shorter, reducing the time you have to make a lasting impression on them. As an e-commerce retailer, you have to find ways to attract the...
With disinformation running rampant, fake news lurking at every turn, and trust in the media at an all-time low, new research from multichannel messaging firm PowerInbox reveals that today’s publishers must focus on delivering relevant, personalized content to...
The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...
Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. In fact, 70 percent of respondents identify that...
Everyone has seen bad examples of digital communication—especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to...
The COVID crisis has taught us that resilience is as important a factor as any for brands and businesses in the big picture. New Deloitte research explores how organizations have coped with the tumultuous events of 2020, and identifies 5 key traits that characterize a...
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income. In the grand scheme of things, PR and marketing may have come off...
While the COVID-19 pandemic claimed many business and brand fatalities, customer loyalty was not among them. Despite imposing a severe stress test on brands, loyalty has survived the impact of the pandemic, according to the 25th annual 2021 Customer Loyalty Engagement...
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...