Public Relations
4 effective strategies for marketing a nonprofit business

4 effective strategies for marketing a nonprofit business

There is a common misconception that nonprofits can operate in a vacuum without putting much time and effort into developing a sound business strategy. However, that couldn't be further from the truth. Just like any other business, a nonprofit must work to attract new...

10 questions PR pros should be asking SEO agencies

10 questions PR pros should be asking SEO agencies

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to...

4 ways to diversify content for knowledgeable audiences

4 ways to diversify content for knowledgeable audiences

The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...

Reputation is everything, so how’s yours doing?

Reputation is everything, so how’s yours doing?

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...

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