Digital PR is one of the hottest ways to get media mentions and grow your company's or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing...
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
The rapid evolution of AI has ignited a complex interplay of both excitement and apprehension. As AI integrates deeper into people's daily lives, public trust becomes essential. Public relations is critical in fostering this trust by championing transparency within AI...
Maintaining robust client relationships and ensuring timely follow ups are pivotal. The sheer volume of communications and client interactions can overwhelm even the most seasoned PR professionals. Hence, optimizing follow-up processes becomes a matter of efficiency...
Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an...
Have you ever watched a movie because lots of other people praised it? We all have, at some point or another. If many people are doing something, it must be great, right? Well, this is what social proof is all about. From a marketing POV, it provides evidence of the...
Are you tired of guessing whether your public relations efforts are resonating with your audience? In a world where every like, share, and comment has an impact on your audience, protecting your brand’s reputation on social media can feel like walking on eggshells....
Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research...
AI can be a game-changer for the influencer marketing and PR business in several ways. Here are ten impactful ways AI can help: 1) Audience Analysis AI can analyze social media data to provide detailed insights into an influencer's audience demographics, interests,...
The need for validation isn’t new. Whether you’re buying a $2 pair of socks or a $2000 home theater system, you want to be reassured by experts and other buyers that you’re making the right choice. That no, the socks won’t fall apart the very first time you wash...