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Public Relations
Using social media to boost your public relations campaigns

Using social media to boost your public relations campaigns

Social media is one of humanity's most powerfully influential creations, and its advent has brought with it a wide range of possibilities and opportunities, especially in terms of the application to business. Social media marketing and other techniques that utilize...

6 ways to nurture and improve your business relationships

6 ways to nurture and improve your business relationships

It can be easy to lose sight of what truly is the cornerstone of business success in today's fast-paced society—building a reciprocal and mutually beneficial business relationship. Unfortunately, for those just starting out in business, it often is not high on their...

5 reasons why PR and sales teams should work together

5 reasons why PR and sales teams should work together

There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams...

5 ways to help you manage your influencers

5 ways to help you manage your influencers

Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads. However, like every other relatively new marketing strategy, marketers still...

PR career ladder: 4 essential professional resume tips

PR career ladder: 4 essential professional resume tips

A strong resume can play a significant role in whether or not you land a job. However, it’s important to remember that the qualities of the most impressive resume for a given job-seeker can vary depending on the type of job they’re applying for, along with the overall...

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