Public Relations
How brands can tap the power of CSR during COVID-19

How brands can tap the power of CSR during COVID-19

Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...

How my house burning down prepared me for this pandemic 

How my house burning down prepared me for this pandemic 

There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...

Why PR professionals cannot be replaced by AI and automation

Why PR professionals cannot be replaced by AI and automation

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...

Marketing your brand: 3 ways PR and SEO can work together

Marketing your brand: 3 ways PR and SEO can work together

For a business to experience growth, it needs revenue, and for that to happen, it needs customers. How do businesses get customers, though? Through good marketing and PR! Painting a picture of your company to the media through PR campaigns can first raise awareness...

How to thrive as a virtual leader 

How to thrive as a virtual leader 

It’s difficult to remember what ‘normal’ life truly looked like before the COVID-19 lockdown was implemented. We’ve become used to Skype family quizzes instead of Sunday lunches; online shopping instead of window shopping, queuing for our groceries instead of picking...

4 ways using PR helps to grow your business

4 ways using PR helps to grow your business

Are you determined to catapult your business right to the very top of its industry? If so, you’re going to need to draw up a comprehensive public relations strategy. To find out how you can use PR to grow your business, be sure to read on. Makes it easy for customers...

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