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Public Relations
4 ways to impact a business’s ROI with public relations

4 ways to impact a business’s ROI with public relations

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....

3 tips for using data to improve content marketing

3 tips for using data to improve content marketing

The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...

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