Public Relations
Growing Instagram—new changes boost marketer capabilities

Growing Instagram—new changes boost marketer capabilities

As it enters adolescence, Instagram can point to the more than one billion users it captured over the past ten years since it first launched as a huge success. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a...

Crafting a winning PR strategy from purpose to pitch

Crafting a winning PR strategy from purpose to pitch

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...

PR challenges CRM software can solve

PR challenges CRM software can solve

PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...

How cold outreach has changed—and what works today

How cold outreach has changed—and what works today

Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...

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