Text messaging is ubiquitous in modern culture for personal communications, yet businesses have so far not fully managed to tap the medium as a means of customer engagement. But new research from business texting firm Zipwhip finds that for the first time, the vast...
Social media platforms are growing at such fast rates that they can be difficult to regulate—and consumers, influencers and marketers alike are experimenting with content—but those involved in sharing illegal or dangerous content must be held to account. Last month,...
Welcome to the Year of Smart Living. Consumers are hyper focused on health and wellness, filled with so much hope and promise for a better future that the category has exploded to $4.2 trillion. At the heart of that growth is the idea that tech and innovation have the...
Many workplaces can be places wrought with difficult challenges, leaving employees feeling unsatisfied and unhappy. When problems arise, team members on the ground can be impacted most severely and even be the first to notice. However, employees are often uniquely...
The 2020 presidential campaign is now in full swing, and political advertising is skyrocketing, with Democratic and Republican campaigns already committing an unprecedented $2.8B to digital media. But voters still feel stung by the effects of the 2016 election, and...
In an industry based on delivering a service and working with people from many different organizations, it’s critical for PR professionals to build strong relationships with clients and establish a voice and personal brand. Client relations is one of the most...
Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many...
Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a...
In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...
We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more...
Although most corporate leaders and crisis PR pros use words like “disaster,” “panic” and “ruin” to describe their crisis ordeals, new research from Edinburgh-based crisis communications and PR firm The Reputation People offers another word you should consider...