Public Relations
7 tips for a stronger public relations strategy in 2021

7 tips for a stronger public relations strategy in 2021

Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...

5 critical skills every PR specialist needs in today’s world

5 critical skills every PR specialist needs in today’s world

Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being...

3 PR tactics to retain customers and increase sales

3 PR tactics to retain customers and increase sales

Any good business spends a lot of time and money in the pursuit of new customers. For a business to grow, its customer base needs to grow as well. However, you can sometimes make the mistake of forgetting that customer retention should be a robust part of your...

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