The hits keep coming—but not the right kind. Major League Baseball’s reputation is nearing an all-time low. Clouded by a cheating scandal, unpopular changes to longstanding rules and an impending players strike, it seems anything MLB commissioner Rob Manfred tries...
The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it....
Forty percent—that’s the market share Kelton Global, a consumer insight and consulting firm, says Gen Z will hold in 2020. One of the most publicized members of Gen Z, defined as those born in the late 1990s and early 2000s, is Greta Thunberg, who only turned 17 in...
One of the simplest ways to ensure that your company is working near its optimal level of performance is to ensure that your staff are happy, fulfilled and productive. With productive staff, you’ll get more work done, you’ll finish projects on their deadlines, and...
We have experienced a virtual whirlwind of news, advice and trends related to Covid-19 in the last several days, and the reports are shifting by the day. The media and government are supposed to be keeping us informed and encouraging us to take responsible...
The weight of the world is heavy right now—from stressful headlines to apocalyptic entertainment, stress and anxiety are defining our experience around the globe. According to the APA’s latest survey, nearly 75 percent of Americans reported feeling a symptom of stress...
When you’re operating an online business, it's vital to become relevant in the eyes of potential customers. Since there are a wide variety of digital marketing techniques available today, you need to choose one strategy that will suit the needs of your business. This...
More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. In the...
While it's not yet clear the extent to which COVID-19 will take its toll on our collective epidemiological, social, and economic health, it’s becoming very clear that people are frightened and businesses are preparing for down-side scenarios. If you are a business...
Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...
In the workplace of today, employers and employees alike are being challenged to adapt rapidly to digitization, automation and new staffing models. Human resource leaders say they’re primed for the challenge and arming employees with the essential education and tools...
PR is feeling the churn. Both staff and client turnover at firms grew significantly in 2019, according to the newly released PR Industry Turnover Reportfrom PR M&A advisory firm Gould+Partners. In fact, the industry’s staff turnover rate was more than twice the...