Public Relations
6 tips for managing an effective digital growth strategy

6 tips for managing an effective digital growth strategy

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost...

5 surefire steps to career success for rising PR pros

5 surefire steps to career success for rising PR pros

Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does: 1. Gain experience early Successful PR reps should get experience as soon as possible. If you study PR in...

5 considerations for hiring a product marketing manager

5 considerations for hiring a product marketing manager

Who you hire to lead your product marketing team is a big decision. The right person can set the vision for the client experience, help build the products your organization will make and clearly define the technology that will become the backbone of all development....

ICYMI: Bulldog’s 10 most popular posts in October

ICYMI: Bulldog’s 10 most popular posts in October

In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...

Tips for building a reputation before starting a business

Tips for building a reputation before starting a business

Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...

Building content that matters—for whom it matters most

Building content that matters—for whom it matters most

Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms. In this way, content marketing creates a stronger and...

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