Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost...
Brands around the world are struggling to find ways to stay visible and stay relevant for consumers during the ever-evolving COVID crisis, and new research from language and behavioral science agency Schwa reveals which countries are having best results—and offers...
Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does: 1. Gain experience early Successful PR reps should get experience as soon as possible. If you study PR in...
Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows. In a survey of more than 2,800 senior managers in the U.S., 9 in 10 respondents said their organization has improved operations or...
Who you hire to lead your product marketing team is a big decision. The right person can set the vision for the client experience, help build the products your organization will make and clearly define the technology that will become the backbone of all development....
In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...
Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...
Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...
The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance. By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared on the morning after the 2020...
Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms. In this way, content marketing creates a stronger and...
Changes in public opinion regarding workplace diversity are causing businesses to respond to employees' expectations and take action to improve diversity. But according to new data from B2B ratings and reviews firm Clutch, more than half (54 percent) of American...
Your business's profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you...