Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with...
Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent...
Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...
More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason...
COVID has slowed down our culture, but the business world is chugging along at lightning speed—and making decisions in real time has become critical for leaders, especially when it comes to communicating with customers. Real-time decisioning technology can play a...
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being...
The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. However, the industry is showing improved...
Any good business spends a lot of time and money in the pursuit of new customers. For a business to grow, its customer base needs to grow as well. However, you can sometimes make the mistake of forgetting that customer retention should be a robust part of your...
Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm...
One of the key metrics when it comes to the influencer marketing industry is the size of the audience. At the same time, the fight for followers has driven the influencer marketing industry into a position where that is the only thing that matters to both brands and...
New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs’ perceptions of their company’s readiness, and best practices for applying AI to an...
Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that...