Public Relations
Study: Today’s podcast audience is a WOM powerhouse

Study: Today’s podcast audience is a WOM powerhouse

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s...

B2B marketing in focus: Rising budgets & CX challenges

B2B marketing in focus: Rising budgets & CX challenges

It's clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly...

The PR implications of personal injury claims for businesses

The PR implications of personal injury claims for businesses

If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...

5 insights on the value of observing customer behavior

5 insights on the value of observing customer behavior

Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...

6 solid ways to sustain a great brand image

6 solid ways to sustain a great brand image

To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running...

When it comes to cannabis, PR can be a tool to save lives

When it comes to cannabis, PR can be a tool to save lives

This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be...

3 ways your PR agency can get quality feedback

3 ways your PR agency can get quality feedback

As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...

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