Public Relations
Starting a PR business—6 tips to hit the ground running

Starting a PR business—6 tips to hit the ground running

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for...

7 digital metrics for measuring the impact of earned media

7 digital metrics for measuring the impact of earned media

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind....

How digital PR can boost a brand’s presence

How digital PR can boost a brand’s presence

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches....

U.S. podcast ad spend now surpassing $1 billion

U.S. podcast ad spend now surpassing $1 billion

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4...

ICYMI: Bulldog’s most popular posts from August

ICYMI: Bulldog’s most popular posts from August

As summer winds down, August has traditionally been a big vacation month, but of course nothing about 2020 is traditional. Our traffic held steady last month, and a wide variety of posts led the charge for our readers, ranging from media relations challenges and...

7 ways to use humor in your presentation

7 ways to use humor in your presentation

The recent surge in video conferencing brought on by the COVID pandemic has provided a wealth of comedic material for social media – from bosses transforming themselves into potatoes to Saturday Night Live’s take on the ubiquitous Zoom call, and many fails and awkward...

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