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Public Relations
3 media relations best practices for healthcare PR pros

3 media relations best practices for healthcare PR pros

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...

4 tips for making a stellar PR and marketing resume

4 tips for making a stellar PR and marketing resume

When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...

The evolution of PR in the post-pandemic era

The evolution of PR in the post-pandemic era

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...

4 tips for keeping your advertising on the cutting edge

4 tips for keeping your advertising on the cutting edge

More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways...

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