“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s...
There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from...
A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because of a lack of...
It's clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly...
If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...
To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running...
Nearly half (47 percent) of U.S. consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. citizens are vaccinated, according to new research from tech commerce solutions firm...
This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be...
There's been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International....
As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...