With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S. adults, consumers are doing their part to support small...
Do you want to use influencer marketing? It can be a great option for some businesses. But consider a few things before you start working with influencers: Your goals Before you use influencer marketing, you should consider your goals from it. Perhaps you want to grow...
The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...
For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth. However, thought...
Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. Advertising has left print media and found its way into digital marketing. It’s no secret digital marketing is a...
As COVID-19 keeps on challenging organizations worldwide, the role of the chief financial officer has moved further beyond “economic guardian” of the enterprise to “architect of business value” and “catalyst of digital strategies,” according to a new research...
The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a...
While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest. Almost all buying experiences (93...
The vast and intricate world of marketing is often informed by the shifting tides of society’s concurrent predisposition towards how a business should operate in the public eye. Perhaps this aspect is at its most visible in today’s climate, as social media and digital...
As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of...
Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy. However, the reality is that many blogging...
Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad...