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Public Relations
5 simple ways to improve the conversion rate of your website

5 simple ways to improve the conversion rate of your website

Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of...

5 tips to improve your PR management skills

5 tips to improve your PR management skills

Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the...

3 ways to capitalize on media coverage

3 ways to capitalize on media coverage

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take...

5 ways to improve your reputation as a property investor

5 ways to improve your reputation as a property investor

There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...

7 steps to transform the PR recruiting process

7 steps to transform the PR recruiting process

Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It...

8 things PR teams should know about DevOps

8 things PR teams should know about DevOps

Ask the managers of any company, and they'll tell you the biggest challenge they face is providing a good quality product or service on a consistent basis. Slow software or equipment that isn't working right makes for costly delays. When there's a lack of...

Why multicultural marketing is no longer an afterthought

Why multicultural marketing is no longer an afterthought

Inclusive marketing is no longer optional. It is a key driver of business success. The brands that are able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings...

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