A district superintendent woke up to eighty-seven missed messages last fall. Not from angry parents or a failed bond levy. From a single tweet. A student had posted a short video showing a broken 3D printer in the STEM lab. The caption said “$40,000 for this?” Within...
You are well aware that when you are planning a trip (or even just picking a new restaurant), you never choose where to go based on ads. You choose based on proof. A friend's comments suggested this place is unreal, backed by a 200-comment Reddit thread. Despite...
Hiring is often regarded as a test of instinct, charisma, and intuition. Managers and recruiters pride themselves on spotting the “right” candidate in interviews or on paper. With the rise of artificial intelligence (AI) in recruitment, however, the conversation...
Innovation is often treated as the ultimate growth engine. Many people and companies think that if they build something that’s useful and solves the problems of many, then they will succeed. While innovation is important for an online platform, it’s not the only...
Whether you intend to or not, being in the media, marketing, journalism, advocacy, or even developing a personal brand online means you will influence people. It does not matter whether you will influence opinions; it matters how responsible you will be. The role...
Attracting high-value clients requires you to learn a few strategies to stand out. These clients want the best, and so you should also know how to show them that you can give them what they deserve. Let’s look at different digital marketing and PR strategies to help...
Try whispering in a hurricane. Go on. That’s what putting your message out there feels like now. Except for earned media. It’s the kind of coverage you can’t buy. And it’s what customers value the most. Earned media gives you the credibility that seeps into your...
Think about your business. You have a mission statement. You post on social media. You run promotions. Yet, something feels off. Your customers don't always match your vision. Your team sounds scripted. That gap eats away at potential growth. It’s also your biggest...
A single misleading story about leadership changes, product failures, or regulatory trouble can trigger panic selling within hours. By the time corrections appear, the damage is already done. Investors who rely only on financial reports and market data risk being...
Studios succeed by aligning attention with availability. Independent creators can do the same by pairing public relations with distribution, so curiosity peaks when a viewer can press play. PR sparks discovery, and distribution turns it into watch time. Viewing...
Getting your name out there by being featured in the media may sound like a big win, but the work doesn’t end there. Your brand may have that initial buzz, basically your five minutes of fame, but it’s your job to make sure that you fuel the fire and make the brand...
Data is everywhere, and it’s shaping every corner of a brand’s public presence. Public relations specialists are managing more data than ever before, from media interactions and third-party technologies to internal communications and customer analytics. New...