Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create...
6 smart tips for crisis management in the digital age
A digital crisis can spread faster than ever. Social media amplifies public scrutiny, while algorithms prioritize shocking content, making reputational damage swift and severe. In times of intense pressure, companies must act quickly but thoughtfully. Successful...
The evolving landscape of B2B PR: Embracing digital transformation
In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved...
Customer experience management—why you need it, best options, and common challenges
Customer experience management plays a vital role in ensuring your customers have a positive experience at every interaction with your brand. It involves carefully managing the customer journey to build stronger relationships and develop trust. In this guide, we will...
Election Day PR insights: Strategies to prevent a client’s comments from being misused by the opposition
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...
Breaking through a nonstop news cycle in 2025: Tips for healthcare PR
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
The critical role of digital agencies in the AI era
In today's rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more...
A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement
Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you...
Why local news is crucial to public trust in the media—and how to preserve it
The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which...
3 smart strategies for aligning your PR strategy with B2B lead scoring
While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
AI learning resources for PR and marketing pros to enhance their skills
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization...