We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from marketing solutions firm...
Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more...
The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how...
About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent...
While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...
Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial...
Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio...
The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...
The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a...