Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
Taking a look at COVID lockdowns and resulting business impact a year into the pandemic, a new survey of small businesses owners from marketing firm PostcardMania aimed to gauge how they have fared through the crisis so far. Overall takeaways demonstrate small...
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
Americans are seeking out and are willing to pay a premium for environmentally friendly products, but most (74 percent) don’t know how to identify them—suggesting that marketers aren’t positioning these products optimally. But it turns out that over-promotion of this...
If you want to increase brand awareness and achieve higher SEO rankings, link-building should be an essential element of your digital marketing strategy. Using the right strategy can help you to maximize your success and avoid some common pitfalls. As the world begins...
The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses. New research from on-demand human insights firm UserTesting shows that businesses fall into one of two categories—those doubling down on CX and those scaling back on...
The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it...
After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves....
Brands have been under pressure to take a stand on societal issues in recent years, and COVID hasn’t changed those expectations—if anything, the pandemic has upped the ante. New research from advertising and PR agency Brownstein, in partnership with The Harris Poll,...
LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need...