Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they...
Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. That’s because it’s now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in...
The rise of voicebots has changed how we use conversational AI through advanced AI and NLP technologies. These AI-powered assistants allow users to communicate naturally, understand, and respond like humans. By interpreting the language and intent of the users, voice...