Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...
A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress...
Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your...
The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...
Startups that hit the ground running tap into the power of public relations. There might not be anything more important for a new startup than to cultivate a positive public image to fuel brand awareness. Crafting a winning PR marketing strategy might seem...
Negative feedback is always tough to take. Even if you’re an experienced PR pro, criticism can take the wind out of your sails and leave you feeling a little unsure. In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves...
Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches....
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...
Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge. As such, it is vital to...