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Katie Brenneman

Katie Brenneman
Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
Overcoming common obstacles to rebranding on social media

Overcoming common obstacles to rebranding on social media

Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends.   However, if you’re undergoing a rebrand, you may...

3 strategies for public relations in urban transformation projects

3 strategies for public relations in urban transformation projects

Urban development extends beyond construction and policy changes and into the lives of those living within the community. It can foster growth and enhance the quality of life in the city and public relations plays a pivotal role in successful urban transformation....

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...

3 big stressors in PR and how professionals can combat them

3 big stressors in PR and how professionals can combat them

A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved.   Unfortunately, the stress...

3 tips for getting maximum return on your PR events

3 tips for getting maximum return on your PR events

Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your...

Stimulating profit growth: Strategic approaches for PR agencies

Stimulating profit growth: Strategic approaches for PR agencies

The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...

Tips and insights for leveraging data and AI in digital PR strategies

Tips and insights for leveraging data and AI in digital PR strategies

Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...

3 ways PR teams can help clients mitigate data breaches

3 ways PR teams can help clients mitigate data breaches

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...

Branding tips to boost social media PR campaigns for medical firms

Branding tips to boost social media PR campaigns for medical firms

The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...