Almost all businesses need public relations. However, what is too often overlooked is that PR teams can also benefit from working with other company departments. When PR is treated as a separate entity rather than integrated into a broader workforce, problems often...
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information,...
Building your brand is about more than garnering likes on Facebook or going viral on Instagram. If you want to engage your audience and create memorable brand experiences, you’ll need to produce a blend of online and offline marketing. Focusing your efforts on...
Your brand's public relations strategy will likely be well-crafted to present an image reflecting your company values and priorities. Yet, for all the internal tactics you apply to this process, external factors can affect the integrity of your brand image. In the...
Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends. However, if you’re undergoing a rebrand, you may...
Urban development extends beyond construction and policy changes and into the lives of those living within the community. It can foster growth and enhance the quality of life in the city and public relations plays a pivotal role in successful urban transformation....
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...
A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress...
Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your...
The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...
Startups that hit the ground running tap into the power of public relations. There might not be anything more important for a new startup than to cultivate a positive public image to fuel brand awareness. Crafting a winning PR marketing strategy might seem...
Negative feedback is always tough to take. Even if you’re an experienced PR pro, criticism can take the wind out of your sails and leave you feeling a little unsure. In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves...