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Katie Brenneman

Katie Brenneman
Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
15 TikTok content ideas for brands and businesses

15 TikTok content ideas for brands and businesses

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...

3 tips for using PR to build an effective hiring campaign

3 tips for using PR to build an effective hiring campaign

Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge. As such, it is vital to...

3 timely tips for avoiding a PR slump over the holidays

3 timely tips for avoiding a PR slump over the holidays

The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the...

The impact of healthcare PR on public health

The impact of healthcare PR on public health

How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health...

Elevating your social media game to increase brand awareness

Elevating your social media game to increase brand awareness

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...

How to avoid greenwashing in your brand messaging

How to avoid greenwashing in your brand messaging

Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...