At least 81% of consumers need to trust a brand to consider buying from it. That means one thing: what your audience thinks of your brand can either make or break your brand reputation. At least It’s the lens through which they view your products, services, and...
Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you're flying blind in a world that moves at the speed...
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
You might think that you’ve given your customer all the best you can do. But do they feel the same way? What your customers say about your business can make or break your business. Positive feedback can boost your brand's reputation. But those negative ones? They can...
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents...
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality. With tens of thousands of campaigns on platforms like Kickstarter, Patreon, and IndieGogo, you may be...
This post originally appeared on the Breadnbeyond blog; reprinted with permission. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote...