While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
In our hyper-connected society, the prevalence of cyber threats is at an all-time high. Yet, despite the increasing frequency of breaches and attacks, many organizations still struggle to effectively communicate the importance of cybersecurity to their employees and...
Small businesses today are faced with both unprecedented opportunities and complex challenges in the digital landscape. A well-optimized website can be one of the most powerful tools in achieving steady growth and building customer loyalty. Let's dive into a range of...
Black Friday is one of the major revenue events of the year for businesses across many industries. To understand why, you only need to look at the statistics. A huge 130.7 million US shoppers were projected to participate in 2023. The event represents a perfect...
Globalization has enabled companies to work with worldwide stakeholders, whether customers, employees, or third-party providers. However, cultural awareness and sensitivity are needed when dealing with these global audiences. Nearly 10% of organizations consider...
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization...
The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR...
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and...
One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social...
Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter....
During Donald Trump’s Madison Square Garden rally on October 27, stand-up comedian Tony Hinchcliff unleashed a wave of insults and vulgar statements about Jews, Palestinians, Latinos and African Americans. Even though Mr. Trump and other Republicans said they...
In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press...