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Vikas Sharma

Vikas Sharma
Vikas Sharma is a digital marketing specialist with a passion for writing about the latest trends and insights in the field. An ardent travel enthusiast, Vikas enjoys exploring new places and integrating his expertise through collaborations with fellow digital marketing people.
9 SEO strategies for PR success: Boosting visibility and credibility

9 SEO strategies for PR success: Boosting visibility and credibility

SEO and PR may appear like two different disciplines. However, they work well together to boost your business's reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search...

Why the E-E-A-T approach is essential for your brand’s PR success

Why the E-E-A-T approach is essential for your brand’s PR success

Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...